Download the POV Concerns about data privacy abound as we head into the final quarter of 2018. Large-scale data breaches at hospitals, banks, retailers, and other organizations -- and on social media platforms like Facebook -- have most Americans, including lawmakers, thinking about how best to protect their personal
Back to school is underway, but we still have a few more days of summer before Labor Day weekend. Maybe you can’t spend them poolside with a cool drink, but you can make the most of the end of summer! Catch up on some of the latest thinking in your
Moneyball is a story about baseball. Historically, scouts, armed with a traditional set of statistics – like batting average, stolen bases, and runs batted in – gave their opinions on which players should be hired. But a cash crunch forced innovation, and the Oakland As developed a new system that
Controversy over drug pricing isn’t going anywhere, and neither is the attendant potential hit to the industry’s reputation. Outside of Capitol Hill, managed care continues to gain importance, as the slow but steady evolution continues from fee-for-service to value-based care. While healthcare remains in the political spotlight in the United
The days of “one big idea”—of deciles providing enough knowledge—are behind us. By applying data science and behavioral science, marketers are finding that they are able to plan and predict their marketing campaigns and sales training in entirely new ways.
Thanks to digital technology, we’re able to capture, store and analyze information like never before. This is affecting every part of our lives, but especially in healthcare marketing. Data is allowing us to regain, and improve, the clarity and knowledge we once got from in-depth conversations between physicians and sales
This POV breaks down the Cambridge Analytica scandal, clarifies what pertains to pharma marketers, and lays out recommendations in light of the news.
“The insanity around big data, one of the most over-used and misunderstood industry terms, is over, and it's time to get real about data science,” says Sam Johnson, director of Intouch’s Advanced Analytics Lab. “In 2018, we're looking forward to helping more pharmas find the stories hidden in their data
From how we manage our own health, to the job of a physician, to the managed care industry, the surfeit of data has changed everything. And pharmaceutical marketing is no exception. In this POV, we investigate these seismic shifts driven by the omnipresence of data, the macro and micro trends that pharma marketers need to know, and how to apply the knowledge to stay ahead.
It should come as no surprise that 59% of U.S. online shoppers expect their healthcare customer service to be as good as Amazon’s. But how can pharmaceutical companies live up to these expectations? Marketing automation may be the answer. Using MA, pharma companies and their brand teams can realize