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April 4, 2018

Data’s Disrupting Healthcare Marketing: Here’s How

Thanks to digital technology, we’re able to capture, store and analyze information like never before. This is affecting every part of our lives, but especially in healthcare marketing. Data is allowing us to regain, and improve, the clarity and knowledge we once got from in-depth conversations between physicians and sales

November 6, 2017

Marketing Automation: Good Medicine for Pharma and Customers

It should come as no surprise that 59% of U.S. online shoppers expect their healthcare customer service to be as good as Amazon’s. But how can pharmaceutical companies live up to these expectations? Marketing automation may be the answer. Using MA, pharma companies and their brand teams can realize

May 30, 2017

Data-Driven Recipes for Success: Geolocation

Data-driven? Sure, everybody wants to be data-driven. But… how? Marketing is both art and science — and the science is data science. When we understand our customers, we can provide tools and information that become a useful part of their lives, not skippable interruptions. ​In this series on data analytics, we

April 20, 2017

Visualization and Personalization: Making Data Meaningful

At the start of 2017, our POV, “Innovation During Disruption and Change,” called out some of the shifts in technology, society, medicine and marketing that we see changing the world in which we work. Throughout the year, we’re taking a closer look at some of the concepts we highlighted

March 7, 2017

Data-Driven Recipes for Success: The Personalized Landing Page

Data-driven? Sure, everybody wants to be data-driven. But… how? Marketing is both art and science — and the science is data science. When we understand our customers, we can provide tools and information that become a useful part of their lives, not skippable interruptions. In this series on data

February 8, 2017

Brave New World, Brave New Metrics: Why Engagement Analytics Matter in Value-Based Care

This POV explains how changes in the industry — data gathering and analysis capabilities, evolving use of mobile devices, and a move toward value-based care — all call for new measurements of success, ones based upon analytics.

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