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November 22, 2016

Facebook Updates Metrics Reporting After Finding More Miscalculations

Download the POV EXECUTIVE SUMMARY On November 16, Facebook announced three big updates to its advertising measurement and reporting offerings. This comes in response to finding four calculation errors on existing metrics which raised questions about data reliability. Facebook put new processes in place to give marketers more clarity

July 20, 2016

What Marketers Need to Know About Facebook’s Latest News Feed Algorithm Update

Download the POV EXECUTIVE SUMMARY In late June, Facebook updated its News Feed algorithm to emphasize posts from users’ friends and family. This move will inherently result in less emphasis being placed on content from publishers and brand pages, including photos, videos and links. Marketers with Facebook pages will

July 6, 2016

Another Video Update

We’ve talked about social video again and again at Intouch as we continue to see growth in this area. It should be no surprise then to learn that YouTube and other platforms have released several updates surrounding video content in recent weeks. New YouTube Layout Affects Pharma Marketers On July 1, YouTube began to

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