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February 20, 2017

Informa Report: Brands Can Go Confidently Into Social

Many pharma brands have established a presence on Facebook, Twitter and YouTube. Pharma-specific platforms such as PatientsLikeMe and SERMO provide opportunities for pharma companies to gain real-world insights from patients and healthcare providers. These platforms, along with relative newcomers Snapchat and Instagram, offer many social tools and engagement opportunities

November 22, 2016

Facebook Updates Metrics Reporting After Finding More Miscalculations

Download the POV EXECUTIVE SUMMARY On November 16, Facebook announced three big updates to its advertising measurement and reporting offerings. This comes in response to finding four calculation errors on existing metrics which raised questions about data reliability. Facebook put new processes in place to give marketers more clarity

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