Download the POV EXECUTIVE SUMMARY Metadata is defined as, simply put, data (information) about data. In the world of websites, metadata is used in the form of meta tags which describe a webpage’s content. Meta tags, for example, can specify a page’s title and description. Metadata is housed within
Download the POV EXECUTIVE SUMMARY Google has been slowly changing the look of its desktop search engine results page (SERP). The new SERP adds an additional paid search ad at the top of the page (for a total of four) and removes the option to have any paid ads
Download the POV EXECUTIVE SUMMARY Google recently updated the way search results display when a user searches for a medication, including brand names, generic/compound names and OTC products (see “Naproxen,” right). When a user searches by a medication name, a revamped version of Google’s Knowledge Graph information box now
Download the POV EXECUTIVE SUMMARY Late last year, Facebook rolled out a significant update to its Search functionality, launching post search and mobile search. This year, Facebook continues to introduce new ways for users to discover timely and relevant content. Search FYI — along with other new features, such as topic-based feeds —
Download the POV EXECUTIVE SUMMARY On October 26, Bloomberg Business published a spotlight on Google’s investment in artificial intelligence (AI) and machine learning — specifically RankBrain. RankBrain is an AI system that Google has been using for the past few months to process a large percentage of its daily search requests.
How do you make sure your Google juice is as strong as possible and the best of your content makes the strongest showing it can? There are a lot of answers to this question, but one of them is canonical tags. They’re not something all marketers have heard of, though.
Download the POV EXECUTIVE SUMMARY Google recently released a beta version of Chrome that idles any Flash banner ad if the user is not actively engaging with it. This feature will roll out to all Chrome desktop users in a future update, which we are anticipating will be in
Download the POV EXECUTIVE SUMMARY On June 17, 2015, Google sent notifications to its major agency partners, including Intouch Solutions, alerting them to significant ad policy changes that directly impact pharma paid search advertising. Google will no longer maintain two of its popular pharmaceutical custom ad units — black-box
Download the POV GOOGLE GIVES MORE PREFERENCE TO MOBILE-FRIENDLY WEBSITES EXECUTIVE SUMMARY Recently, Google announced plans to give mobile-friendly websites more preference in search engine results rankings. The algorithm change, going into effect April 21, is part of Google’s ongoing effort to improve the quality of search results for
Download the POV INTERACTIVE HEALTH INFORMATION MADE AVAILABLE IN GOOGLE SEARCH RESULTS EXECUTIVE SUMMARY On Feb. 10, Google announced that search results for health-related queries will receive enhanced information in the knowledge graph. As of Feb. 11, a search for a health condition such as “tonsillitis” returns an interactive