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February 24, 2016

Physicians Prefer e-Detailing

Tablet ownership is on the rise, and so is HCP preference for seeing information digitally. From interactivity, improved visuals and the Earth-friendliness factor to more concise and up-to-date content, HCPs see the value in e-detailing. Check out this infographic from our recent survey to see how preferences have changed over

February 18, 2016

HCPs Are Becoming More Digitally Savvy

The move toward handheld devices — and away from laptop and desktop computers — shows no sign of slowing down, and healthcare providers (HCPs) are among those making the switch. The number of HCPs who own smartphones and tablets has more than doubled in the past five years, as our

February 9, 2016

The Next-Gen DSA: Customized, Simplified, Relevant

Download the POV EXECUTIVE SUMMARY Intouch Solutions was at the forefront when iPads first hit the field and reps delivered their first digital sales aids in 2010. Since then, we have accumulated reams of quantitative data and gathered feedback from hundreds of reps and physicians on the use of

December 10, 2015

Rogue Is the New Mainstream: The New Generation of Pharma Marketers

Recently Ad Age published an op-ed titled “How Agencies Must Transform for a New Generation of Clients: The Client of the Future Will Face Challenges Around Speed and Agility.” The author, Chris Johns of British consumer digital agency Forever Beta, was blunt and powerful in his view on how agencies must function today.

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