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May 31, 2018

15 Questions to Ask – and 5 NOT to Ask – to Beat Adversity in Pharma Marketing (and Life!)

In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next

February 24, 2016

Physicians Prefer e-Detailing

Tablet ownership is on the rise, and so is HCP preference for seeing information digitally. From interactivity, improved visuals and the Earth-friendliness factor to more concise and up-to-date content, HCPs see the value in e-detailing. Check out this infographic from our recent survey to see how preferences have changed over

February 18, 2016

HCPs Are Becoming More Digitally Savvy

The move toward handheld devices — and away from laptop and desktop computers — shows no sign of slowing down, and healthcare providers (HCPs) are among those making the switch. The number of HCPs who own smartphones and tablets has more than doubled in the past five years, as our

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