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January 8, 2018

The Data Will See You Now: Welcome to the Future of Healthcare

From how we manage our own health, to the job of a physician, to the managed care industry, the surfeit of data has changed everything. And pharmaceutical marketing is no exception. In this POV, we investigate these seismic shifts driven by the omnipresence of data, the macro and micro trends that pharma marketers need to know, and how to apply the knowledge to stay ahead.

February 8, 2017

Brave New World, Brave New Metrics: Why Engagement Analytics Matter in Value-Based Care

Download the POV EXECUTIVE SUMMARY A good product alone doesn’t always guarantee success. Today, marketers need to understand that successfully engaging with customers means providing helpful information, even if it doesn’t result in an immediate sale. This is true whether you’re offering consumer-packaged goods in retail stores or a

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