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June 28, 2018

Watch Your Six: How Brand Managers Should Address Six-Tier Formularies

Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in

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