Blogs

02|18|20

Gen X Women: Our “Families’ Chief Healthcare Officers”

Gen-X women are taking on more caregiving responsibility -- making healthcare decisions not only for their children and spouses, but also for their parents. How can pharma marketers help these "chief healthcare officers" get things done and also have a life for themselves?

10|22|19

Four Steps to Omnichannel Success

In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a lifetime -- it has never been so critical to move from a multichannel to an omnichannel marketing strategy.