Team work makes the dream work -- that's what they say, right? But what does it take to make a dream team? Trust, open communication, and the opportunity to fail without fear, say Intouch's Kim Middleton and GSK's Stefanie Nacar.
COVID-19 has upended our healthcare system and thrust pharmaceutical product patient support programs onto the front lines of treatment management. Pharmaceutical companies have the opportunity to demonstrate their commitment to patients and HCPs by ensuring that clear and relevant information is easily available.
During the coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Intouch B2D has a plan.
While pharmaceutical companies have long been the target of public mistrust and negative media attention, right now the industry is doing more than its fair share of rolling up its sleeves to help.
The COVID-19 pandemic is a powerful trigger that will change human behaviors and accelerate adoption of new methods of scientific information-sharing among medical professionals, powered by technology and virtual forms of collaboration. This POV looks at the challenges and opportunities when navigating this new world.
Intouch is committed to sharing information about how the pharma marketing industry is adapting to challenges presented by COVID-19, as well as how Intouch Group and its affiliates can help clients work within the evolving parameters we face. In that spirit, our sister affiliate, Intouch B2D, recently asked clients large
As the situation with the coronavirus (COVID-19) continues to evolve, Intouch is proactively monitoring its impact on our clients’ businesses. With that in mind, Intouch Media’s social team has been working hard to create a Twitter presence completely dedicated to COVID-19, @IntouchCovid19.
Due to COVID-19 and its impact on people and health systems, pharmaceutical marketers will be seeking new ways to engage with their customers. This POV will address those challenges and also elaborate on the opportunities pharma marketers have to help their healthcare customers, as well as patients, and build relationships with both audiences for the future, once this health crisis has passed.
With the rapid spread of Coronavirus disease 2019 (COVID-19) throughout the United States, many pharmaceutical companies are being forced to prepare for a scenario in which their sales representatives cannot visit healthcare providers (HCPs) and patients are limited in their ability to visit healthcare facilities. This infographic looks at
Intouch's work for GSK/Tesaro was among those named PM360's 2020 Greatest Creators. Learn more about their award-winning campaign to bring awareness about ovarian cancer.