The life cycle of a prescription drug is a well-known path. It will be studied, submitted, approved, and launched (if warranted, of course.) And then, one day, its patent will expire. Brands have options when faced with the inevitable reality of their life cycle and the loss of exclusivity on
Download the POV Concerns about data privacy abound as we head into the final quarter of 2018. Large-scale data breaches at hospitals, banks, retailers, and other organizations -- and on social media platforms like Facebook -- have most Americans, including lawmakers, thinking about how best to protect their personal
This week, survey company Nielsen published its 2018 Nielsen Video 360 report, a survey of 2,000 American consumers conducted in April. These data represent viewing movies and television shows just about any way you can think of: on discs, online, downloaded, etc. Nielsen describes “video” for their purposes as “film
It’s September 12, which means today is the day Apple announces new products. Is today also the day that Apple reveals its latest Watch with the rumored integrated EKG? The Watch on its own has already saved one person’s life – a teen whose device alerted her to an
Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages
The kids are back in school, trying to remember what they learned before a long summer off. Time for you to catch up, too! And because we know how full this time of year can be, we’ve made it easy for you with our “In Case You Missed It” (ICYMI)
To really work with insight, you need more than data, and you need more than a lucky idea.
Back to school is underway, but we still have a few more days of summer before Labor Day weekend. Maybe you can’t spend them poolside with a cool drink, but you can make the most of the end of summer! Catch up on some of the latest thinking in your
Too often, Americans think of “global” as a term that means “everybody except us.” Too often, we forget that global means “all of us.” It’s understandable – but it’s a liability. Because, after all, people are people the world round. Physicians the world round have the same drive to
When the Trump administration announced in May its “blueprint” to lower prescription drug prices — called American Patients First — we were skeptical. Of note in the plan was a proposal to force drug manufacturers to include drug pricing in advertising. At the time, we dismissed it as “not likely
