Last fall, we published a POV called “Should Pharma Care About California’s New Data Privacy Law?” Since then, we’ve been monitoring the legislative process and the discussions and reactions of opinion leaders. This updated POV provides the latest thinking on this law and its implications for pharma marketers.
Data science: a term that always sounds cutting-edge. While discussions of personalized medicine and the related science of gene therapy and similar advances become more science than science fiction, pharma marketing is beginning to step into the individualized, independent experience economy, as well. What is the experience economy? It’s not
On July 8, U.S. District Court Judge Amit Mehta ruled that the Department of Health and Human Services had overstepped its authority in requiring pricing disclosures. What happens next?
On Monday, June 24, 2019, the Food and Drug Administration finalized its guidance on electronic submissions of promotional materials. This Intouch POV provides an overview of the most significant aspects of the guidance, including the most important changes from the 2015 draft version.
Calling someone a “drone” conjures up an image of a sad, robotic drudge – and talking about “droning on” implies monotony. But in reality, drones, or, more officially, unmanned aerial vehicles (UAVs), are doing intriguing work in healthcare.
Mary Meeker, tech maven and founder of the newly formed Bond Capital -- and former partner at venture-capital firm Kleiner Perkins Caufield & Byers -- recently presented her latest internet trends report at Recode’s Code 2019 conference, and this one was nearly as large as the 2017 presentation. This recap highlights what’s relevant for pharma marketers.
Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.
Intouch and Veeva collaborated to provide a dive deep into best practices and actionable tips for understanding artificial intelligence and machine learning, setting the stage for successful integration of AI and ML into your marketing strategy, and applying AI in key areas for life sciences organizations.
Kick back with the television, a magazine, or some quality YouTube time, and you’re likely to see diversity and inclusion in many ads. Ideally, you’ll see differently abled people, interracial couples with biracial children, active seniors, same-sex couples, people of short stature, full-figured models, and friend groups that resemble the
Earlier this year, we pondered whether voice search is simply a fad or whether it’s a trend we can’t go backward from, particularly as more and more people rely on their smart phones and speakers for answers to pressing questions. Our conclusion? “From basic accessibility to on-demand disease education and
