The Department of Justice reaffirmed its longstanding policy that Title III of the Americans with Disabilities Act (ADA) applies to websites, though once again, it declined to issue specific regulations on what websites need to do to comply with the law. In this POV from our user experience expert, Amy Toft, we explain the importance of accessibility, how adherence to Title III affects websites, and how making content accessible to all users affects pharma.
The oncology space has come a long way in the past five years, so MM&M asked marketing experts – including two from Intouch – to weigh in on where we’ve been and where we’re going. The result is an ebook that discusses recent advancements and gives us a look at what to watch for in the near future.
Frontiers Health draws experts from across the healthcare space to share insights on the latest in digital disruption and technology. For the third annual conference, 45 sessions are planned and will cover everything from digital health for the developing world to patient centricity to blockchain to mindfulness in healthcare to
On October 16, 2018, the Food & Drug Administration (FDA) released a new draft guidance titled Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements. In this POV from Intouch’s external regulatory expert Dale Cooke, we provide an overview of the guidance and offer recommendations for ensuring consumers and healthcare professionals understand promotional communications.
In this POV from Intouch, we discuss the short- and long-term impacts of sharing drug prices with consumers and offer recommendations on how marketers of prescription products should proceed in light of these developments.
Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based
Intouch just wrapped its first in-house DIY innovation challenge focused on artificial intelligence in healthcare. Read all about it here!
There’s less than a month until the mid-term elections for Congress. Intouch is participating in Time to Vote, a nonpartisan effort led by the CEOs of nearly 200 (and counting) U.S. companies who want to support increased voter participation. Learn more here.
Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.
In our increasingly digital world, we’re always receiving information in constantly changing ways. Our relationships to brands are stateless, not mediated by predictable, prescribed channels. So what’s a marketer to do on constantly shifting sands?