We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is.
At the beginning of 2018, in our view of the top trends that would shape the world of pharma in the year ahead, we noted that “technology is replacing much of pharma marketing – except empathy.” Halfway through the year, we believe this more fervently than ever. Mental health needs
“The irony of marketing in 2018," says Intouch executive vice president Boris Kushkuley in a recent Med Ad News article, "is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital channels, human brains remain stubbornly analog.” So what’s a 21st century marketer to
Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in
Faruk Capan founded Intouch Solutions nearly two decades ago with one employee and a vision of how the Internet could connect people and positively affect patients’ lives. Now, as we approach our 20-year anniversary, we’re a world away from where it all began ... yet our goal remains the
Many of us were drawn to the healthcare industry because of the potential to make a difference—but sometimes, the work can get in the way of the mission. We can get so deep into the day-to-day that we forget about the purpose behind it. Twenty years ago, my career began
Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for
The first World Product Day took place on May 23, 2018, and events were held around the globe. In New York, ProductTank NYC celebrated by hosting an event at Capital One Labs. Karen Kranack, Intouch’s vice president of user experience, was there and led a panel discussion of product design
In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next
There are some basic sales and marketing practices that will always serve you well. Well. Almost always. No gimmick or daring can replace a mastery of the basics. Nothing makes up for knowing your business inside out. But if you truly have that knowledge, it’s important to wear it lightly
