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February 12, 2019

Medical Information Teams Need AI; Here’s Why

Medical information (MI) teams are an integral part of every pharmaceutical company’s operations. These teams field questions about medications and devices from healthcare professionals – but also from scientists, patients, and company personnel. When a healthcare professional requests information about a drug or device, that’s when the MI team steps

February 4, 2019

Rx: Authenticity, PRN

TL;DR: Authenticity is a popular 21st-century marketing buzzword. But when you pick apart what’s really behind that, you find new opportunities for pharma marketers. Authenticity, transparency, humanity, vulnerability – there are a lot of ways to describe what the public increasingly wants from brands. But simply put: they want

January 23, 2019

Beyond the Hype: Six Trends in Artificial Intelligence

AI has come to be a catch-all term that can apply to any technical idea we have conceived but not yet implemented. To some, AI is an unknown, scary concept powered by sci-fi or magic. For some, AI equals chatbots — but it’s so much more. In fact, AI is already disrupting industries and driving real business impact. We’ve put together six trends below that will be important for AI in the next year and beyond.

January 18, 2019

Pharmaceutical Company Software Applications Development

On November 20, 2018, the FDA published a Request for Comments about a proposed framework for regulating software applications (“apps”) disseminated by or on behalf of drug sponsors for use with one or more of their prescription drug products. This Intouch POV sets forth the scope of the proposed framework – what is and is not included, provides an overview of the proposed framework itself, and delivers recommendations for pharmaceutical companies involved in developing health-related apps.

January 9, 2019

4 More Ways Behavior on Social Media is Changing in 2019

As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!

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