PM360's December innovation issue is out, and Intouch's field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers -- and how to pivot when it doesn't.
Amazon Pharmacy’s debut is worrying many, but its long-terms effect on pharma marketing remains uncertain. Read on to learn more about Amazon’s “master plan,” and whether your brand needs to consider a defensive strategy.
COVID-19 has forced the pharma industry to pivot, and we’ve learned a lot about ourselves and our audiences. Our latest whitepaper features new insights, practical solutions and proven tactics to implement now to evolve your commercial strategy.
The pharmaceutical industry is rapidly evolving, and so are customer expectations. Intouch's recently released whitepaper offers a new vision for modern marketing, a look through new lenses that can bring your organization’s future into focus.
Med Ad News recently released its annual healthcare agency roundtable edition, which features a Q&A with leadership of the 2020 Manny Award winners. Six Intouch execs shared their thoughts on industry trends and what they expect to see in 2021.
Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.
TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.
From increasing diversity in clinical trials, to making the most of patient interviews, to what comes next for pharma in 2021, we've got key takeaways from the Re:Imagine Pharma Marketing conference.
For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.