Far too often, pharma brands still hope that they can post social content organically and sufficiently reach and engage their target audiences. Missing out on the potential of paid social is a significant mistake.
Wasn’t it exciting as a kid when one of your favorite TV shows would have a special multi-episode arc full of guest stars? Well, the same thing has been happening in the U.S. Senate this year, as the Finance Committee takes on drug pricing. They’ve held several hearings in which
Last fall, we previewed our internal innovation platform, DIY (Driving Innovation Yourself). The goal of DIY is to harness brainpower from across Intouch to address unmet needs in the healthcare space. Read on to learn about the winning idea and watch the promo video.
Adobe Summit just keeps growing. More sessions, more attendees, more solutions. The past two Summits have been all about the experience, and even though Intouch attendees reported that this year was all about the data, the 2019 Summit was really still all about the experience. Several Intouchers attended this
Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and
Next week, Intouch's own Justin Chase, EVP of Innovation and Media, will participate in a panel discussion on the subject when the DTC National Conference convenes in Boston. Read on to learn more.
Last week, Ogilvy Health’s chief creative officer Samantha Dolin shared her top 10 list for most creative DTC campaigns, and Intouch and Regeneron's "A Beautiful Pair" was among them.
This POV, compiled and produced by the Intouch team who attended this year’s SXSW, brings all our insights about what pharma marketers need to keep in mind this year -- and beyond -- together in one place!
This POV from senior innovation manager Andrew Grojean outlines what 5G is, why industries are rushing to adopt the next-gen tech, and discuss implications for pharma and healthcare brands.
Intouch is excited to introduce A Beautiful Pair, a comprehensive consumer campaign that features a stop-motion-animated television commercial, plus print, paid media and more.