If Cigna's cash incentive becomes precedent, are you prepared to quickly react if your brand is the focus for a new non-medical switching campaign?
What makes Clubhouse unique (at the moment) is its hyper-focus on audio. In this POV, we discuss the good, the bad, and the ugly of this social app, and how pharma can participate in this evolving space.
To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.
Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.
We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.
Intouch SVP of market access Mike Motto weighs in on how, in addition to value and technology, new payer partnerships and acquisitions are influencing this evolution.
Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. Learn more about Capanear, his take on the role of creativity and why there's no going back to the way it was before.
Inequity, tech burnout, a year of isolation – the pandemic has taken a toll on each of us. Learn more about how healthcare brands can ease these burdens and move forward successfully in this changed world.
In the face of relentless trauma, how can pharma more effectively convey important information while also building, improving, and sustaining relationships with HCPs as they care for patients? An Intouch MD weighs in.