Two of Intouch's own -- group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD -- recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing.
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
As artificial intelligence (AI) continues to make daily news - even the White House has weighed in - it's more than safe to say that this tech is not a flash in the pan that will soon fizzle out. It's here to stay. But what does AI in everyday life
Download the POV Executive Summary Corporate data security is big business. Unfortunately, cybercrime is much, much bigger business. Cybercrime is estimated to cause the world $6 trillion in annual damages by 2021 — the largest transfer of wealth in the history of the world, forty times more than the
If you, too, had a busy year and perhaps missed some of what we talked about, here's a look back at Intouch's 10 most-read posts of 2019 -- read on to get caught up and ready for 2020!
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
Modern content marketing is effective, costing 62% less than traditional marketing, and drives approximately three times as many leads. But how do you avoid repetitive efforts, ensure expired or outdated materials are retired from the public eye & create cohesive cross-channel communications? Learn more here.
In this piece for the Forbes Tech Council, Intouch EVP David Windhausen addresses three common fears about data security and why those fears are unfounded.
In this POV, we explain what’s most important for you to know, recommend ways that you can stay ahead of the curve, and provide links to additional reading.
Intouch VP of innovation Abid Rahman worked in collaboration with Jan van den Burg, VP of commercial strategy at Veeva, to break down what these technologies are and how to integrate data analysis, predictive modeling and automation into your business to improve customer experiences.