In 1999, while the sweet sound of a dial-up modem accompanied our forays into the World Wide Web, Faruk Capan was taking a risk in Kansas City. It wouldn’t be his first, or his last. Raised in Istanbul, Turkey, Faruk came to Missouri for graduate studies, and then took an
There’s never been a better time to put the amazing capabilities of artificial intelligence to work in pharma marketing. Intouch VP of Innovation, Abid Rahman talks about the what, how and why - read on to learn more.
Video has been touted as “the future of marketing.” Well, the future is here, and YouTube is where it’s at! YouTube is the second largest search engine, ranking only behind Google Search itself. If your brand doesn't yet have a YouTube channel, find out why it should, here.
Whether it's being paired with an MRI scanner to cut scan time, defeating the best gamers at strategy, or helping investors make decisions, artificial intelligence (AI) is making headlines daily. But where does pharma fit in? The buzz around AI can often be overwhelming, with little indication of how to
It’s been a big year for Intouch: We’ve been celebrating our 20th anniversary for months; we opened an office in Boston this past spring, and now we’ve put down roots on the West Coast, with two new offices in San Francisco and San Diego!
From the massive amounts of useful customer-generated data to the exponential growth in computing power to cheaper, faster data storage and the development of deep neural networks, artificial intelligence (AI) is getting easier and easier to implement. But how does AI rank in the minds of pharmaceutical executives?
In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a lifetime -- it has never been so critical to move from a multichannel to an omnichannel marketing strategy.
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
Another Digital Pharma East (DPE) is on the books, and yes, it’s true: DPE was about a month ago, but what we learned is still worth talking about. Check out what Intouch found most interesting at DPE 2019.
Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap highlights Oculus’s biggest announcements from the AR and VR event, covers the practical applications for patients, and addresses some of the ramifications for pharma.
