Marketing that accurately reflects the population matters more than ever. Reaching out appropriately to untapped audiences offers brands enormous potential to make a difference. In this POV, senior RM strategist Chanel Hemphill discusses best practices for marketing to the Black community.
Last week, Fierce Life Sciences hosted a free, three-day virtual version of Digital Pharma Week. Check out some of the key takeaways here.
In early March 2020, the violator - a simple badge, or on-page announcement - began to appear on websites. COVID-19 violators are now ubiquitous. Find out why this should matter to pharma marketers.
COVID-19 has been a wake-up call for pharma to evaluate their organization’s digital maturity and ability to serve customers personalized experiences. Is your organization ready?
Some 7,000 different rare diseases affect 25-30 million Americans, but how can pharma marketers find them? Data analytics can help.
The pandemic couldn't stop a group of Intouchers who banded together (apart) to compete in Hedera20, a global, virtual hackathon. They created HumanKind, an app that encourages and rewards acts of kindness.
Healthcare professionals are still uncomfortable with the thought of seeing pharmaceutical sales reps in person. While in-person rep visits will decline, opportunities abound for brands.
There's never a wrong time to consider the importance of marketing to women of color, and what it takes to do it properly. Learn more about how to connect and what you need to do to get it right.
Last year, Intouch had the pleasure of working with GSK/TESARO (now GSK) to create a powerful message for Ovarian Cancer Awareness Month, which is observed each September. To make #OvaryAct -- the socially driven, month-long campaign -- the most impactful it could be Intouch and GSK/TESARO worked with GIPHY to
Is your brand ready for Google's algorithm update that measures user experience? Read on to learn more.
