Pharma marketers can get a valuable reminder from Gillette’s new “The Best Men Can Be” campaign: to look and act on our brand values. The ad has definitely gotten attention. But has it been successful? Read on for Intouch's take.
On November 20, 2018, the FDA published a Request for Comments about a proposed framework for regulating software applications (“apps”) disseminated by or on behalf of drug sponsors for use with one or more of their prescription drug products. This Intouch POV sets forth the scope of the proposed framework – what is and is not included, provides an overview of the proposed framework itself, and delivers recommendations for pharmaceutical companies involved in developing health-related apps.
2019 was the year that CES was realistic. While there were still some crazy ideas that may not ever make prime time (see: talk to your fetus in VR) and there were plenty of choreographed dancing robots, the lion’s share of products shown at CES 2019 were not only realistic,
As patients’ lives stretch for decades longer, a host of new considerations appear. What are your patients worried about for this new year… and for their years and decades ahead? Read on to learn about what questions to ask and how to help patients live better longer.
As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!
Social platforms change at the speed of light, and you can find dozens of articles detailing new functionality and new places to engage online. In part one of Intouch's two-part focus on succeeding in social, we bring you four subtle ways behavior on social media is changing and what that means for your brand.
The AI Summit — hosted in New York City on December 5 and 6 — is one of the world’s largest artificial intelligence (AI) conferences for business. Intouch sent two members of the innovation team, and senior innovation manager Andrew Grojean brought back this recap.
Download the POV It's that time again ... trend forecasting for 2019! Intouch’s annual trends report – this is our fourth – highlights the healthcare and tech trends that will shape the year ahead. In this POV, we’re focusing on the following 7 trends to keep an eye on:
Amazon Comprehend Medical is Amazon's latest web solution for analyzing unstructured text in medical records. Find out how ACM can benefit patients, HCPs and pharma in this Intouch blog post.
Patient support services programs have become common in the pharmaceutical industry, yet government scrutiny has left some pharma companies wondering what to do with these programs in the future. This POV reviews lays out recommendations from overall business, compliance, legal, and regulatory viewpoints.