We’ve become familiar with headlines about tech companies wading into healthcare and life sciences — from the giants like Amazon, Apple, Facebook, Google, IBM and Microsoft, to tiny start-ups. At first, they were exploratory steps. But we are beginning to see these forays evolve and grow. Rather than a new
This past March, a team from Intouch took a trip to Las Vegas, Nevada (along with 12,000 other people) and found ourselves wrapped in the excitement of the 2018 Adobe Summit. Throughout the four-day event, we attended keynotes and presentations designed to wow the digital marketing masses surrounding its
Amazon is primarily in the public consciousness as an enormous – and enormously successful – retailer. Yes, it’s probably where you go when you want a book. But it’s also where you go when you forgot your kid needs a pirate costume by the end of the week. Or
Download the Recap South by Southwest (SXSW) 2018 has come and gone, but there are still timely takeaways from the sessions Intouch team members attended last month. The concept of decentralization rose above all to become the encompassing ideology emerging from SXSW 2018. The overall idea – the increasing
Thanks to digital technology, we’re able to capture, store and analyze information like never before. This is affecting every part of our lives, but especially in healthcare marketing. Data is allowing us to regain, and improve, the clarity and knowledge we once got from in-depth conversations between physicians and sales
Download the POV On March 17, The New York Times reported that consulting firm Cambridge Analytica misused personal data on more than 50 million Facebook users in order to manipulate the 2016 presidential election. Though politics are the central theme, the incident has also raised questions about the implications of
One of the themes the team heard from a variety of speakers at SXSW this year was the increasing importance of local, hyper-tailored action – not only for the benefit of individuals or small brands, or even activists and politicians, but for mainstream brands and global concerns. Caring about
Some of the most exciting things at SXSW 2018 aren’t the technology (though that’s amazing – SVP Joe Doyle found the Interactive Innovation Awards especially noteworthy), or even the celebrities (Account Manager Jacob Tepper was surprised by Elon Musk in one session, and Associate Creative Director Allie Golden ran smack into Timothee Chalamet)
Artificial intelligence (AI) has been a major trend at SXSW for years – Intouch has summarized sessions on the topic going all the way back to 2012 – so we were not surprised to see this trend rising in volume yet again. But 2018 is the first year we’ve
It’s March! And that means a team from Intouch is taking on the world-famous South By Southwest (SXSW) festival and conference in Austin, TX. We are here to find new innovations, hack thru healthcare challenges, debate and eat with clients, and generally GET INSPIRED! This year’s Day 1 was
