Medical information (MI) teams are an integral part of every pharmaceutical company’s operations. These teams field questions about medications and devices from healthcare professionals – but also from scientists, patients, and company personnel. When a healthcare professional requests information about a drug or device, that’s when the MI team steps
Think voice search is ‘just a fad’? Think again. The continued rise of voice search is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial
TL;DR: Authenticity is a popular 21st-century marketing buzzword. But when you pick apart what’s really behind that, you find new opportunities for pharma marketers. Authenticity, transparency, humanity, vulnerability – there are a lot of ways to describe what the public increasingly wants from brands. But simply put: they want
MIT recently hosted what many consider to be the most prestigious virtual reality hackathon in the world, and two of Intouch’s own were there to take home a prize! Read all about the event here.
AI has come to be a catch-all term that can apply to any technical idea we have conceived but not yet implemented. To some, AI is an unknown, scary concept powered by sci-fi or magic. For some, AI equals chatbots — but it’s so much more. In fact, AI is already disrupting industries and driving real business impact. We’ve put together six trends below that will be important for AI in the next year and beyond.
Pharma marketers can get a valuable reminder from Gillette’s new “The Best Men Can Be” campaign: to look and act on our brand values. The ad has definitely gotten attention. But has it been successful? Read on for Intouch's take.
On November 20, 2018, the FDA published a Request for Comments about a proposed framework for regulating software applications (“apps”) disseminated by or on behalf of drug sponsors for use with one or more of their prescription drug products. This Intouch POV sets forth the scope of the proposed framework – what is and is not included, provides an overview of the proposed framework itself, and delivers recommendations for pharmaceutical companies involved in developing health-related apps.
2019 was the year that CES was realistic. While there were still some crazy ideas that may not ever make prime time (see: talk to your fetus in VR) and there were plenty of choreographed dancing robots, the lion’s share of products shown at CES 2019 were not only realistic,
As patients’ lives stretch for decades longer, a host of new considerations appear. What are your patients worried about for this new year… and for their years and decades ahead? Read on to learn about what questions to ask and how to help patients live better longer.
As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!
