All Articles
July 17, 2018

The Healthcare AI Landscape: Top Players and What It Takes to Get in the Game

We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is.

June 28, 2018

Watch Your Six: How Brand Managers Should Address Six-Tier Formularies

Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in

June 15, 2018

Communicating Beyond the Label: FDA Guidance Finalized

Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for

May 31, 2018

15 Questions to Ask – and 5 NOT to Ask – to Beat Adversity in Pharma Marketing (and Life!)

In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next

Load More Posts