Intouch's Justin Chase Talks AI Tactics on the MM&M Podcast

Justin Chase, Intouch EVP of innovation and media, recently sat down to talk with MM&M senior editor Larry Dobrow about the evolution of Intouch, how it has embraced innovation...
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September 17, 2019

Intouch Takes Data Security to the Next Level With Two New, Highly Regarded Credentials

Data breaches have become so common, there’s a Wikipedia page devoted to cataloging them – to date, more than 300 breaches are listed. Types of industries affected include hospitality, travel, internet service providers, banking, social media, retail, and of course, healthcare, among others. The massive Equifax breach announced in September

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August 29, 2019

EVP Wendy Blackburn: 5 Options for Managing the DTC Transparency Debacle

Drug pricing is a hot button issue, including the pricing transparency battle, and it's not going away anytime soon. On July 8, U.S. District Court Judge Amit Mehta ruled that the Department of Health and Human Services had overstepped its authority in requiring pricing disclosures, stating, “That policy very well

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July 31, 2019

Complying With Colorado’s New Drug Price Transparency Law

This POV describes Colorado House Bill 19-1131 and how it could affect pharma marketers. The bill requires that any one-to-one communications between pharmaceutical representatives (or anyone communicating on their behalf) and prescribers must include written information about the wholesale cost of a drug, as well as the names of at least three generic equivalents. The law goes into effect on August 2, 2019.

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