EVERSANA INTOUCH Solutions Leadership

Masters of Marketing & So Much More

MARTY CANNIFF

SVP, Executive Creative Director

Marty has been a creative leader for more than 20 years at both network and independent agencies. He started here as the first creative member of the Chicago team, and has led the creative department there since late 2012, building a roster of industry-leading creative talent steeped in pharma. Marty thrives on change, innovation, and creative problem solving. He’s a creative who knows how to translate audience needs into smart business solutions. Marty feels a real sense of purpose through creating work that helps patients, caregivers, and HCPs find the right information to make the best treatment decisions. Fun fact: Marty was part of a three-piece alt/punk band for about a decade, playing in mostly small venues in a 10-state region.

Marty’s LinkedIn

ROBERT EGERT

SVP, Strategic Planning

Robert began his career helping start-ups establish their go-to-market strategies. Later, he focused on user experience and human-computer interaction for healthcare companies before moving into strategic planning. Robert’s graduate degree in sociology provides him with frameworks for effectively analyzing healthcare marketing and delivery challenges. With experience in a broad range of therapeutic areas from oncology to orphan disease to blockbuster general medicine, he’s helped organizations throughout the commercialization lifecycle including market preparation, launch, midcycle, and end of exclusivity. Outside of work, Robert loves hiking, yoga, and swimming.

Robert’s LinkedIn

KELLY MCCOY

SVP, Managing Director, Head of EVERSANA INTOUCH Solutions

Kelly leads world-class marketing teams to deliver unmatched customer experiences, digital transformation, and innovation to drive impact for some of healthcare’s blockbuster brands. She stays one step ahead of market trends, paving the way for what’s next for her clients. In her more than 20 years of marketing experience, Kelly has touched nearly every therapeutic category in both consumer and professional roles. She brings to her role an authentic leadership approach and relentless passion to drive success for her clients and her team. She thrives on collaborating with her teams to challenge the limits of what’s possible. When Kelly is not working to build thriving client partnerships and happy teams, you can find her on the sidelines cheering on her three children during their endless activities.

Kelly’s LinkedIn

MEGAN O’CONNOR

SVP, Marketing Analytics

Known for helping brands and companies grow, Megan combines her 360-degree experience in marketing with a relentless pursuit of business goals and expectations. She leads with a personal passion for the work and a sense of humor. Megan champions  measurement and analysis that’s tied directly to consumer behavior and the ability of programs to deliver on brand imperatives. Her expertise includes strategy, client service, brand management, new business development, and data analytics. She also has an entrepreneurial streak – Megan has launched and managed multiple businesses, including MOC Marketing and Muscolo Meat Academy and was a radio show producer and host of “No Chefs Allowed” on the Heritage Radio Network.

Megan’s LinkedIn

ALYSSA SARGENT

SVP, Client Partner

Passionate. Driven. Never settles. With over 15 years of proven leadership in healthcare marketing, Alyssa is always ready to make a difference. She’s motivated by bringing new therapies to market in oncology, rare disease, and underserved conditions. One of Alyssa’s proudest achievements was leading the development of the first social network allowing board-certified physician specialists to share insights, start discussions, and collaborate with peers to improve patient outcomes. Alyssa is a morning person who loves travel, her family, and Southern California vibes.

Alyssa’s LinkedIn