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New Version of share»send»save® Further Enables Compliant Social Sharing

Intouch Solutions

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Overland Park, KS (April 23, 2012)

Intouch Solutions®, a marketing agency focusing on the pharmaceutical industry, has released version 3.2 of its social sharing tool share»send»save®. Currently live on over 25 websites, this version of share»send»save has been enhanced to include several new sharing options: Pinterest, Google+, Tumblr and TypePad. share»send»save is a social sharing widget designed especially for the heavily regulated pharmaceutical industry.

“Our team is always looking for ways to improve and evolve share»send»save,” said Jen Klingensmith, product manager, Intouch Solutions. “The industry’s interest in sharing tools has increased dramatically since our launch in 2010. We are honored that share»send»save has been written into the social media policies of several major pharmaceutical companies.”

Pharmaceutical companies must control messages around their products to ensure drug advertising is responsible and in compliance with Food and Drug Administration (FDA) regulations. Social sharing tools like share»send»save are important because they enable users to share health care-related information with others.

"share»send»save is a compliant solution for sharing content from brand.coms," said Deborah Radcliffe, Team Leader, Consumer Portfolio Marketing, Pfizer. “Content sharing accounts for 10 percent of all Internet traffic,” Radcliffe stated at the recent ePharma Summit conference, citing a study conducted by ShareThis, Starcom MediaVest and Rubinson Partners.

In addition to the added networks, version 3.2 of share»send»save includes these enhancements:

  • Advanced configuration options — Allows for more customization and the enforcement of enterprise social media policies.
  • Adobe® SiteCatalyst® powered by Omniture® integration — Reports sharing activity for each website as well as aggregate reporting across the enterprise.

About share»send»save

Developed by Intouch Solutions for the pharmaceutical industry, the share»send»save sharing widget gives website users the ability to share content on social networks, send site links to friends or colleagues, and save websites to their browser bookmarks. Unique features allow pharmaceutical companies to capture the power of social marketing without sacrificing brand integrity, sharing incorrect information or taking other unnecessary regulatory risks.

For more information about share»send»save, including its privacy policy and terms of service, please visit www.sharesendsave.com. For background on the risks of social sharing within the pharmaceutical industry, see Intouch Solutions’ analysis on its blog at http://tiny.cc/socialsharingrisks.

About Intouch Solutions

Founded in 1999, Intouch Solutions Inc. is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago and New York. Specializing in solutions for the pharmaceutical and health care industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.

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