BREAKING THE INDUSTRY
In The Media
Want To Score on Social, Pharma? Follow Sanofi’s Lead, Experts Say
With a quick and witty tweet response to an accusation by actress Roseanne Barr, Sanofi lept into a cultural conversation, earning praise from both consumers and the industry. EVP Wendy Blackburn weighs in on how pharma can learn from the situation.June 4, 2018
ELITE 2018 Strategist Jess Seilheimer of Intouch Solutions
SVP, Strategic Development Jess Seilheimer was recently named among PM360's ELITE 100.May 24, 2018
Engaging With HCPs on Their Terms
Donald Hanson weighs in on how pharma can effectively engage with physicians in 2018.May 24, 2018
ELITE 2018 Transformational Leader Faruk Capan of Intouch Solutions
CEO Faruk Capan was recently named among PM360's ELITE 100.May 24, 2018
Requiring Prices in Drug Ads: Would It Do Any Good? Is It Even Legal?
The industry and our own Wendy Blackburn weigh in on "price transparency" and how it will affect pharma marketers. May 19, 2018
How One Visit From Turkey To The Midwest Led To An Entrepreneurial Life In Kansas
KCUR captures CEO Faruk Capan's immigration story to the U.S., his entrepreneurial drive, and the birth of Intouch Solutions. Click to listen!May 17, 2018
Price Check at FDA: Trump Pushes for Pharma Ads With Dollar Signs
VP of Market Access Peter Weissberg shares his thoughts on the recent push to force price tags into drug advertising.May 16, 2018
Hype or hope? New E-book Tackles Artificial Intelligence in Pharma and Healthcare
Artificial Intelligence is more than helpful chatbots. This free ebook brings to life how AI will change the pharma marketing landscape. May 7, 2018
MM&M Innovation Catalyst
EVP Justin Chase was recently named a Top 10 Innovation Catalyst by MM&M Magazine. May 1, 2018
25 Pharma Influencers You Should Be Following on Twitter
EVP Wendy Blackburn was recognized as a top pharma influencer on Twitter. April 18, 2018