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March 12, 2018

SXSW 2018: Lead, Follow, or Get Out of the Way: New Partnerships Abound in Health

Some of the most exciting things at SXSW 2018 aren’t the technology (though that’s amazing – SVP Joe Doyle found the Interactive Innovation Awards especially noteworthy), or even the celebrities (Account Manager Jacob Tepper was surprised by Elon Musk in one session, and Associate Creative Director Allie Golden ran smack into Timothee Chalamet)

March 6, 2018

Compliant Chatbots on Social: Best Practices for Pharma

Download the POV The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Pharma companies can leverage AI to impact many aspects of the industry, from helping users find and talk to doctors, using AI to

February 28, 2018

Regeneron Teams With Intouch to Humanize Retinal Diseases

The virtual and augmented reality market is expanding, and pharma has begun to recognize the value of employing this promising tech. “But it's not so cool and fun when nobody uses your asset,” Natalie Mancuso, a senior product manager at Regeneron, said last year at MM&M's FutureTech Pharma workshop in Philadelphia. Mancuso

February 28, 2018

AI Glossary: Defining Today’s Top Tech for Pharma Marketers

Download the POV "Artificial intelligence" ... the term is everywhere these days, but what exactly does it mean? As of this writing, the Wikipedia page for AI cites almost 300 references discussing and defining the topic. So much is being written about it every day ... how do you even process

February 27, 2018

10 Things Pharma Needs for a Successful Chatbot

Download the POV If you're not already thinking about developing a chatbot for your brand, you should be. Bots have the ability to handle common interactions faster, more efficiently, and with higher satisfaction rates than telephone or email solutions. But before you begin development, there are 10 things you must

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