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The Art and Science of Benevolent Marketing

Penelope LaRocque

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Our clients continue to put money and energy into channels that many of us now try hard to avoid, which means marketers must take a different approach to connecting with their target audiences.

Nathan Stewart, director, content strategy and inbound marketing at Intouch, recently spoke with MM&M about the strategy behind “benevolent marketing” — being present where the customer is to have meaningful interactions on their terms.

Check out the brief video interview here

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