The first half of 2016 has been pretty eventful – globally, politically, you name it. Here in our own little part of the universe, we’ve been busy, too, with 75 blog posts published so far this year! To help you take a quick look back, we’ve compiled a digest of the posts that were read most in the first half of the year.

The Top 10 Trends for Pharma Marketers in 2016 Okay, this one came out at the very end of last year, but we’re still counting it. We made 10 predictions for the top trends of this year, and we’re sticking by them. See if you agree.

The Next-Gen DSA: Customized, Simplified, Relevant This spring, Intouch conducted a second round of research into digital sales aids, asking reps and HCPs about their experiences with iPads. Learn what we discovered and why it matters.

From Salesperson to Concierge: The Evolution of the Pharmaceutical Representative Sales reps do a lot more customer-service work than traditional salesmanship these days. Find out the ways their roles are evolving and why.

Intouch Action – Campus-Style Intouch recruits from college campuses nationwide. Read our tips on how you can stand out from the crowd.

Inspired and Impassioned Our #ALLin campaign kicked off this spring, taking a team of Intouchers to health events around the country to learn from patients, collecting their stories in our custom Airstream studio. Find out what we learned at our first event.