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SXSW:  Break Things to Create Breakthrough Things

Marty Canniff

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As SXSW Interactive 2014 comes to a close, Intouchers who attended share their impressions from the most notable sessions. See the full series of SXSW blog posts here

I saw: Dr. Neil deGrasse Tyson

I thought: The entire time listening to and watching Dr. Tyson, I couldn't help but smile, laugh and feel that this is how someone who loves what he does looks like. Animated, passionate and completely immersed in whatever question was asked. When explaining scientific literacy, he talked about a toddler pulling out pots and pans from the cabinet and banging them. That common early experiment in acoustics is the essence of scientific literacy - curiosity. Children break things and learn. That is the cost of knowledge - breaking things.

What now: In our ever-evolving digital work, we need to be passionate, curious and allow ourselves to break things. Taking things at face value or doing things as they have always been done will not work for us for too long. We have to be curious! We need to feel comfortable asking "What if?" and "Why?" And we need to be ok with breaking things to create breakthrough things.



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