It’s launched everything from Twitter to John Mayer and had speakers from President Barack Obama to Lady Gaga: South by Southwest can be difficult to define, but this annual conference has become a go-to for cultural innovation around the world.

SXSW Interactive has grown from a small offshoot of a music and film festival, to become a world-renowned gathering of the biggest and brightest minds in all topics related to digital technology and digital media.

The Intouch team hit Austin for four nonstop days of sessions, speakers, panels, exhibits and conversations. We braved the notorious queues and the legendary food trucks, listened and scribbled and typed, and gathered each night to ask each other two questions: “What’d you see?” and “What’s it mean?”

Download the complete recap and check out Intouch’s first podcast for additional insights!