///SXSW 2015: Intouch’s Mid-Festival Synopsis
March 16, 2015

SXSW 2015: Intouch’s Mid-Festival Synopsis

By Sarah Lacy | Category: Technology |

Fingers blistered from tweeting, dreams filled with hashtags, and almost more weirdness than one can handle must only mean one thing: SXSW 2015 is winding down. The SXSW knowledge and insights gained and shared by our on-the-ground Intouch crew is so valuable we wanted to make sure you didn’t miss a beat. Below is a roundup of key takeaways and the most compelling ideas captured via our real-time SXSW blog:

  • Building a Brand in the Digital Age – Planning Director Joe Abella shares why, when it comes to building a pharma brand in the digital age, we should think differently.
  • The Future of Beacons Expands Well Beyond Retail – What are beacons, and how can they be used to improve our healthcare system? Broaden your mind with these unique insights captured by one of our client service SVPs.
  • More than Data Alone – Director of Social Media, Mark Cork, speaks to the importance of getting the whole story when leveraging data.
  • Use Your Words: How Pinterest Taught Me to be GUTSI – Using the GUTSI acronym, this post recaps Pinterest Content Strategist Evany Thomas’ session on the power of choosing exactly the right words.
  • Questioning Technology – Is the technology conversation shifting to be more human? Group Account Director Julie Levine noticed an emerging exploration of technology’s impact on humanity.

Crunched for time? Check out even more digestible learnings from the Intouch crew via #sxswdistilled on Twitter and Instagram.