For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.
What’s the best approach for investments in AI-based implementations? At this year's Frontiers Health conference, Intouch experts will discuss the 'what' and 'how'; we'll also hear a case study on creating an augmented-reality tool to help oncology HCPs empathize with patients undergoing chemotherapy, developed together with Athenex Oncology.
Get a sneak peek at our soon-to-be-released whitepaper, “The Now and the Next in Pharma Marketing: Research and Insights to Innovate in a New Normal" at the virtual Re:Imagine Pharma Marketing conference!
The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.
The presidential election is around the corner, and several key issues are in play, regardless of who wins. From drug pricing to DTC to disparities in healthcare and more, we drill down to what matters for pharma.
Brands can help patients and physicians by building and strengthening their relationships with NPs and PAs. Engaging them helps the entire care team perform at a higher level. Learn how here!
Intouch recently brought home two industry awards -- one for relationship marketing and another for a direct-to-consumer campaign -- and was recognized for its work in six other categories. Learn more and celebrate with us!
The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” We found that six themes resounded across the sessions, including omnichannel, the evolving role of the rep, digital success and more.
AI isn't new, but that doesn't mean it's easy to implement. To help build understanding -- about creating AI systems & the benefits pharma can reap when using them -- Intouch VP of innovation, Abid Rahman will lead a masterclass during the upcoming AHIMA2020 virtual conference.