In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a lifetime -- it has never been so critical to move from a multichannel to an omnichannel marketing strategy.
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
Another Digital Pharma East (DPE) is on the books, and yes, it’s true: DPE was about a month ago, but what we learned is still worth talking about. Check out what Intouch found most interesting at DPE 2019.
Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap highlights Oculus’s biggest announcements from the AR and VR event, covers the practical applications for patients, and addresses some of the ramifications for pharma.
Leveraging machine learning and artificial intelligence for data analysis takes work and patience. Learn about the six steps you MUST follow to get the best results from your data.
We recently sat down with three Intouch experts – Chastity Spencer, Associate Media Director; Antonio Rivera, Associate Director, Inclusion & Diversity; and Chanel Hemphill, Senior Marketing Strategists – to get their thoughts on what brands need to know about the importance of developing marketing messages that speak to all kinds
Pharma marketing still has a ways to go when it comes to matching itself to our multicultural reality, as we pointed out recently in this piece on diversity and inclusion (and offered some suggestions on how to do it well). Particularly in a country that's increasingly “majority-minority” (Americans age 15
Data breaches have become so common, there’s a Wikipedia page devoted to cataloging them – to date, more than 300 breaches are listed. Types of industries affected include hospitality, travel, internet service providers, banking, social media, retail, and of course, healthcare, among others. The massive Equifax breach announced in September
As we edge closer to the end of 2019, we wanted to stop and smell the roses, or in this case, indulge in a Throwback Thursday moment and share some of our favorite blog posts from this year. This list represents Intouch’s thinking on a range of topics, from the
Artificial intelligence continues to make headlines in a variety of industries, from banking to retail, from wildlife identification to law enforcement, from to sales to telecommunications to healthcare. Just today, Forbes reported that the “AI in the healthcare market worldwide is expected to reach $19.25 billion by 2026, up from
