Each year, Intouch sends a team to Adobe Summit to hear about the latest marketing and innovation breakthroughs, and this year will be no different. We’ll be on the scene in Las Vegas, taking it all in and coming back with the most salient highlights. And with more than 300
As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its
Each year, Intouch heads to South by Southwest to talk to experts, share insights, and get inspired by the most creative minds in the world. On the ground, we debrief, connect the dots, and distill our findings to the themes and actions that will mean the most to our teams
Each year, Intouch sleuths South by Southwest, talking to experts, sharing insights, and getting inspired by the most creative minds in the world. On the ground, we debrief, connect the dots, and distill our findings to the themes and actions that will mean most to our teams and clients.
The Finance Committee of the U.S. Senate held two hearings – one in January and one in February -- on “Drug Pricing in America: A Prescription for Change.” As we’ve seen them unfold, they’ve been reminders of ongoing tensions with the industry, and a harbinger of what may be on the horizon for pharma manufacturers.
For nearly a decade, Intouch has been on the ground at SXSW, collecting insights and keeping pace with leaders in global innovation to bring back the newest thinking in marketing, branding, and connecting with audiences. If you can't make it, stay tuned: we'll give you the rundown once the conference gets underway!
It’s often difficult to diagnose, develop treatments, or find support as a patient when you’re dealing with something that affects so few people. Artificial intelligence can help bring patients with rare diseases together with treatments and with other patients like themselves.
We talk pretty regularly about artificial intelligence (AI) at Intouch, in part because it permeates nearly every part of our pharma marketing lives these days. But also because we’ve been in the AI game since 2012 -- heck, we even wrote a book about it -- and we’re proud of what our
Chances are, you’ve joined the legions of new Marie Kondo fans clearing away clutter this winter. But are you doing it with your work too? Since Marie Kondo’s hit show debuted on Netflix, millions have been following her “KonMari” method: looking critically at their possessions, wondering if each item was
Fake news is everywhere — not just in the political realm. Accuracy is more important than ever, particularly with respect to conveying health information. How is your brand handling the challenge?