As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions
Google kicked off its annual developer conference, Google I/O, on Tuesday, with CEO Sundar Pichai stating that Google is “moving from a company that helps you find answers to a company that helps you get things done.” This appears to be very much the case: in addition to potentially life-changing
What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned
Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.
Far too often, pharma brands still hope that they can post social content organically and sufficiently reach and engage their target audiences. Missing out on the potential of paid social is a significant mistake.
Wasn’t it exciting as a kid when one of your favorite TV shows would have a special multi-episode arc full of guest stars? Well, the same thing has been happening in the U.S. Senate this year, as the Finance Committee takes on drug pricing. They’ve held several hearings in which
Last fall, we previewed our internal innovation platform, DIY (Driving Innovation Yourself). The goal of DIY is to harness brainpower from across Intouch to address unmet needs in the healthcare space. Read on to learn about the winning idea and watch the promo video.
Adobe Summit just keeps growing. More sessions, more attendees, more solutions. The past two Summits have been all about the experience, and even though Intouch attendees reported that this year was all about the data, the 2019 Summit was really still all about the experience. Several Intouchers attended this
Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and
Next week, Intouch's own Justin Chase, EVP of Innovation and Media, will participate in a panel discussion on the subject when the DTC National Conference convenes in Boston. Read on to learn more.
