Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based
Intouch just wrapped its first in-house DIY innovation challenge focused on artificial intelligence in healthcare. Read all about it here!
Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.
In our increasingly digital world, we’re always receiving information in constantly changing ways. Our relationships to brands are stateless, not mediated by predictable, prescribed channels. So what’s a marketer to do on constantly shifting sands?
The Midwest may be known as the Capital of Nice, but what you may not know is that it’s also a vibrant hub of creativity. Walt Disney, Hallmark Cards, Thomas Hart Benton, William S. Burroughs, and Kate Spade are just a few of the names the founders of Kansas
The life cycle of a prescription drug is a well-known path. It will be studied, submitted, approved, and launched (if warranted, of course.) And then, one day, its patent will expire. Brands have options when faced with the inevitable reality of their life cycle and the loss of exclusivity on
Download the POV Concerns about data privacy abound as we head into the final quarter of 2018. Large-scale data breaches at hospitals, banks, retailers, and other organizations -- and on social media platforms like Facebook -- have most Americans, including lawmakers, thinking about how best to protect their personal
This week, survey company Nielsen published its 2018 Nielsen Video 360 report, a survey of 2,000 American consumers conducted in April. These data represent viewing movies and television shows just about any way you can think of: on discs, online, downloaded, etc. Nielsen describes “video” for their purposes as “film
It’s September 12, which means today is the day Apple announces new products. Is today also the day that Apple reveals its latest Watch with the rumored integrated EKG? The Watch on its own has already saved one person’s life – a teen whose device alerted her to an
Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages
