Market access — the process of ensuring that patients who would benefit from access to a particular brand at an affordable price actually have access to that brand — isn’t a new concept, but pharma is still navigating this complex terrain.

Peter Weissberg, Intouch vice president of market access, recently sat down with MM&M to talk about how market access forces are changing the brand landscape for patients and healthcare providers, and what HCP- and patient-facing teams can do to provide the best experience for everyone involved.

To learn more, watch the brief interview now.

For information on ensuring that your brand’s website gives payers the resources they need to make decisions, read our POV, Does Your Meet the Payer’s Needs?