“The irony of marketing in 2018,” says Intouch executive vice president Boris Kushkuley in a recent Med Ad News article, “is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital channels, human brains remain stubbornly analog.”

So what’s a 21st century marketer to do? How do we create seamless, predictive, personalized omnichannel experiences that unique individuals can connect with? And how does data fit into the picture? And, furthermore, is there room for creative?

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