“We’ve turned the corner on artificial intelligence,” says Justin Chase, Intouch EVP of innovation. Smart devices make it easier for consumers to get the information they need and the products they want, and for businesses to gather data about their audiences.
One area where AI is currently making the biggest splash for consumers is in voice-responsive smart speakers like Amazon Echo, Google Home, Apple Homepod and Sonos One. Recipes, news updates, trivia quizzes, music, even exercise and meditation guidance … all this and so much more is accessible via these smart assistants.
There’s a place for pharma, too, so Intouch created Ruby, an AI bot built specifically for the healthcare industry. To learn more about Ruby and how it can work for brands, check out the video.