Artificial intelligence continues to make headlines in a variety of industries, from banking to retail, from to wildlife identification to law enforcement, from to sales to telecommunications to healthcare. Just today, Forbes reported that the “AI in the healthcare market worldwide is expected to reach $19.25 billion by 2026, up from $0.95 billion in 2017.” Further, in a survey of approximately 1,000 U.S. consumers, 52% reported feeling comfortable interacting with AI; around 30% aren’t sure they would even know if they’re interacting with a chatbot; and 62% say that they would trust a chatbot to schedule home maintenance.
In this landscape of growing adoption and acceptance, says Intouch VP of innovation Abid Rahman, there’s never been a better time to put the promise of AI to work in pharma marketing … but first you need to understand the difference between the perception of AI and the reality of AI in practice.
Next month, Rahman will be at DTC’s Forum on Social Media and Technology (FST), East and West, to discuss investing in AI, making AI accessible, and the typical challenges to expect when implementing this exciting technology.
FST West happens on October 16, 2019, in Anaheim, California, and FST East is set for October 23, 2019, in Jersey City, New Jersey.
The DTC Forum on Social Media & Technology offers a perfect opportunity to connect with leading experts in an intimate, workshop-style format, on the ways social media, big data, AI and data mining influence marketing.
Speakers from Havas, Atlanta-based Luckie & Co., WEGO, Klick and Snap will also be there.
RSVP before September 13, 2019 to get a 10% early bird discount code. We hope to see you there!