Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, attended the final event in its 2016 #ALLin journey: Step Out Walk to Stop Diabetes. The walk took place on Sunday, Oct. 16 at the Sanofi Corporate Campus in Bridgewater, New Jersey.
At the Step Out event, Intouch Solutions parked its Airstream® trailer, which operates as a mobile studio. There, Intouch representatives interviewed people living with diabetes, their caregivers, family and friends to learn about their healthcare challenges. From maintaining structured, healthy lifestyles to reaching and maintaining blood sugar stability on a day-to-day basis, many patients expressed a strong personal motivation to keep their condition under control through treatments. Intouch will use these learnings and more to help find smarter healthcare solutions through digital innovations.
“Step Out Walk to Stop Diabetes shed light on the everyday challenges of living with diabetes, including the ups and downs of balancing treatment, diet and exercise,” said Wendy Blackburn, Executive Vice President at Intouch Solutions. “What stands out most about the Step Out interviews was the sense of optimism and motivation among patients to control their diabetes and maintain their independence. #ALLin gave us a window into their lives that we may not have had otherwise.”
Through #ALLin, Intouch traveled the country, attended health-related events and collected stories through patient interviews in the Airstream trailer. These interviews serve as the inspiration for a series of health accelerators designed to rapidly turn ideas into innovative solutions.
Step Out, hosted by the American Diabetes Association, supports the nearly 30 million people in the United States who have diabetes. Step Out takes place across the country and is the premiere walk event supporting all people living with diabetes.
To celebrate the conclusion of the 2016 #ALLin program, Intouch Solutions will attend the Digital Pharma East conference, taking place from Oct. 24-27 in Philadelphia, to share insights and best practices learned throughout the #ALLin journey. For more information, visit www.TeamALLin.com.
About Intouch Solutions Inc.
Founded in 1999, Intouch Solutions Inc. is a privately held marketing agency with offices in Kansas City, Chicago, New York City and London. Intouch employs more than 650 people and has been named Agency of the Year five times. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at firstname.lastname@example.org or visit them on the Web at www.intouchsol.com.