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In Case You Missed It (ICYMI): Social Pharma News Recap

Sarah Morgan

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Our “In Case You Missed It” series is back with another edition to help you catch up on everything a pharma marketer needs to know!

And now? Here’s a review of the top news in social media.

SocialQueue: Making Social Safe for Pharma
We’ve been helping pharma engage in social media since our founding 17 years ago. Our monitoring and moderation tool, SocialQueue, draws on that expertise to streamline social media management for you.

Facebook Corrects Course on Video Metrics
Facebook reported that it had been inaccurately reporting metrics for the past two years. The revisions will decrease the average watch time.

Instagram Business Profiles: How Pharma Can Benefit
Business profiles are a newer feature to Instagram. Here’s how to use them.

8 Ways to Optimize YouTube Videos for Organic Search
Check out these simple steps for healthcare brands to capture YouTube viewers.

What Marketers Need to Know About Facebook’s Latest News Feed Algorithm Update
Algorithmic prioritization was updated, and details were published about how it’s done. We’ve got the details. 

Pokemon Go and mHealth: Augmented Reality Hits Its Tipping Point
When Pokemon Go was released in July, it demonstrated the full potential of augmented reality.

Another Video Update
YouTube and Tumblr updated their video capabilities: we tell you what you need to do.

Doing More With 140: Twitter Finally Updates Tweet Length Rules
Earlier this year, Twitter made four updates that give brands more flexibility and room in their messages.

Chatbots Are About to Transform Facebook
Is 2016 the year of the chatbot? If not now, soon. What are chatbots; where are they being used; and what opportunities do they open up for pharma marketers? 

F8 Recap: How Facebook’s Updates Impact Pharma Marketers
Read about the six biggest changes to come out of the annual Facebook conference.

Intouch Featured in Pharma3D Book
Pharma3D: Rewriting the Script for Marketing in the Digital Age was published by Google, the Wharton School, and McKinsey & Company, and features a Baxalta program by Intouch for the Bleeding Disorders Community.

Video-Sharing Platforms: Who Will Take the Crown?
We compare Vimeo, YouTube and Facebook.

Score! 3 Things Pharma Can Learn from Nike
We explain how the sports giant listens, plans and connects, and how pharma can do it, too.

Open Graph Tags: The Hidden Code That Enables Compliant Social Sharing for Pharma
How do you control what text and images appear when a link is shared on social media? Open graph tags. We explain how to use these metadata to make sure you stay compliant. 

Facebook Reactions: What the Redesigned “Like” Button Means for Marketers
Users can now react in five different ways — not all positive — to content on Facebook.

Key Takeaways From the Social Media Strategies Summit
We summarize four top takeaways from the conference.

Explosion in Social Sharing Is an Opportunity for Pharma
Social engagement is growing 50% year over year. How can we become “more shared”?

Facebook Private Messaging for Pages: What It Means for Pharma
Another Facebook update: this one’s on letting business Pages communicate privately with visitors.

Social Platform Changes: A Barometer for What’s to Come
This POV highlights the biggest recent trends in social media and explains how they’re affecting pharma marketing.

Other posts in the ICYMI series have covered:

Check them out!

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