We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is. We’ve also polled the industry to gather opinions on these key issues and other pressing questions.

AI-related startups are multiplying rapidly – which is why it’s so important to know what’s hot and what’s hackeneyed. In Chapter 3, our most recent chapter, we discuss the current AI landscape. What’s being done? By whom? To what should today’s pharma marketers be paying attention?

In Chapter 1, we discussed how the proliferation of data is changing everything. We talked about how that data powers artificial intelligence in Chapter 2. Chapter 4 will unveil survey results of pharma marketers’ current forays into AI. And Chapter 5 will offer a futuristic look ahead, from 2018 to 2023.

Read the latest chapter now, and sign up to get future chapters as they are released, at ModernPharmaMarketing.com.