Since 1987, South By Southwest (SXSW) has been an annual hotbed of music, film and interactive media. SXSW Interactive (SXSWi) has grown from a festival sideshow to a major component of the three-armed event.

SXSWi kicks off this week and runs March 13-17. An energized Intouch team will be on the ground in Austin to gather learnings from sessions and interact with speakers, attendees, and fellow pharma and healthcare professionals. And, of course, we’ll be relaying the best of SXSWi back to you.

This year, for the first time, the SX Health and MedTech Expo will call out wellness specifically with two days of sessions in its own event space. We’re thrilled at this burgeoning focus on healthcare at SX and have taken our own steps to bring attention, focus and collaboration for pharma and healthcare attendees and those monitoring from home.

We’re calling it #sxswdistilled.

Each evening, Intouch SXSWi attendees and client guests will gather on the ground to share, scrutinize, discuss and debate the most important takeaways from the day. We will post these curated findings on a dedicated blog, sxswdistilled, and on our social media channels using the hashtag #sxswdistilled.

The goal is to leave this special conference not only inspired and intrigued, but also engaged in actionable, practical ideas that can make a difference in how we do our work immediately.

Join us! Follow our experiences and learnings via:


sxswdistilled blog