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From Stark to Stunning: New Conference Room Designs Embrace and Enhance the Intouch Culture

Greg Kirsch

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It goes without saying that a lot of thought went into the interior design for our new agency headquarters. Probably more than most people even imagine.

Take, for example, the walls in our conference rooms. The architect’s original plan was to put up stock wall coverings, but we had a different idea: customized visuals. Something unique. Something inspirational. Something that really captured the Intouch essence and stirred our associates to live our mission, guiding principles and culture every day. Our creative team took on the task and held a competition for the winning idea.

The result is simply breathtaking.

Simple illustrations
The winning concept came from senior art director, Jimmy Lam. Calling his concept “Simple Illustrations,” Jimmy conceived of clean, elegant, mural-sized illustrations combined with inspiring quotes. Each of the quotes is tied to one of our agency’s guiding principles. For example:

  • “It’s kind of fun to do the impossible” (Walt Disney) ties into our guiding principle of having fun.
  • “If I’d asked people what they wanted, they would have said a faster horse” (Henry Ford) speaks to innovation.
  • “Life is for service” (Fred Rogers) depicts our principle of clients coming first.

We commissioned Sunga Park, a Korean illustrator to create the custom illustrations. The unique technique used by Park gives the impression that the illustrations are one continuous pen stroke. Beauty, in its simplest form.

Below are a few more selected quotes and the values they reflect:

  • Independence: “You must be the change you wish to see in the world.” (Gandhi)
  • Love for what we do: “We shall never know all the good that a simple smile can do.” (Mother Teresa)

Combining the beautiful artwork with the inspirational quotes and rich color scheme of the new space resulted in truly unique and arresting design. Once the build-out is complete, the murals will cover twenty-four walls on all three floors.

An illustration and a quote — sometimes it’s the simplest things that have the most impact.



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By Suzanne Doris on 12/08/2014 @ 22:59:02 PM

How very cool! Jimmy's ideas have always been beautiful and innovative.

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