Erin Cwiakala Chats About Her Three Years at Intouch Solutions
As an associate creative director in Intouch’s Chicago office, Erin Cwiakala discusses her career with the company and what she sees for the future.
Tell us about your first week at Intouch
I began as a freelance designer. When I started, the Chicago office had about 20 employees, including only two full-time creative staff and a handful of other freelancers. Shortly after I started, we had a meeting to discuss working on our first digital sales aid for a major pharma brand, which was right when Apple released the iPad. It was exciting to be present at the start of something huge like that.
What is the most dramatic change you have witnessed during your time at Intouch?
The growth. We’re definitely much busier than we were when I began. Then there is the obvious shift from 20 employees to more than 150 in our Chicago office today. Also, we’ve moved and the decor is much better!
What is the most exciting project you’ve worked on?
We’ve been working on a series of videos for a client, and it’s been my favorite thing because we get to work directly with patients. The patients are happy to participate, and we are happy to learn from them, so it’s a win-win situation. We are doing more and more video work for that client, so that is a positive sign and it’s exciting for me.
What do you like the most about working at Intouch?
I really enjoy the fact that I’m learning about subjects that I might not ordinarily be introduced to and that our projects have the potential to help people. Before Intouch, I was rebranding Christmas every year and selling jeggings to teens. There’s not much depth to that.
Where do you see Intouch and the industry as a whole in 15 years?
With people becoming more involved and empowered to take charge of their own health, I’m hoping our clients and Intouch will get to work on more initiatives that are preventative in nature. I also think there will be increased technology tailored to monitoring and taking a proactive approach to health.
What is your favorite pop culture from 1999?
The most memorable thing is Y2K. Although I didn’t really believe the hype, it was kind of freaky and exciting to think that everything might just break.