//Dynamic Duo: Intouch & AbbVie Team Up for DHC Summit Talk
September 20, 2017

Dynamic Duo: Intouch & AbbVie Team Up for DHC Summit Talk

By Penelope LaRocque | Category: Healthcare Marketing |
DHC Summits bring together leaders, insiders and disrupters to share ideas, and this year we’re thrilled to announce that our own Vicky Cory, Vice President, Client Services, will team up with Jenna M. Wojciechowski, Senior Marketing Manager at AbbVie, to talk about planning and launching one of the most successful pharma-sponsored Facebook pages to date, despite early skepticism. Justin Chase, Intouch EVP/Head of Innovation, will also be at the Summit to talk about creating new, immersive AI-powered experiences. Vicky and Jenna will share key takeaways that marketers can apply to elevate their own social media initiatives now, and in the future. Here’s what you can expect to learn:

3 Ways Pharma Marketers Can Win at Social
  1.  Research, then research some more. Plan, then plan some more. Learn how the team did their homework prior to launch to ensure the Facebook page aligned to the overall brand strategy and achieve intended objectives.
  2. Collaborate early and often. And together, expect the unexpected. Learn how involving all internal stakeholders early in the process to “expect the unexpected” helps with scenario planning and helps ensure flexibility to be truly “social.”
  3. Don’t Facebook in a vacuum. See how integration of broader program components informed the strategy and drove unprecedented uptake.
Meanwhile, download our recaps of the DHC West Coast Summit in San Francisco or the Spring Summit in New Jersey — they cover the talks and include bonus content, as well as useful links for additional reading.