Customer centricity isn’t a new concept for marketers, but few would argue that the pharma industry still has work to do — particularly in comparison with other industries. COVID-19 has highlighted the importance of a dynamic and tailored approach, and when it comes to engaging with healthcare providers, it’s fair to say pharma has truly stepped up its game. But what about consumers and patients? The way these groups interact with brands has evolved, especially as patients become more empowered to take control of their healthcare. What steps can pharma marketers take to reach, educate, and connect with those who need our help most?
Next Wednesday, April 7, DTC Perspectives CEO Bob Ehrlich will host a panel of pharma marketing experts — including Intouch Group’s John Kenny, SVP, Managing Director, Head of Strategic Planning — that will discuss proactive solutions to these questions and more.
This free event happens at 1:30 P.M. Eastern time, and you can register for it here.