From disease diagnosis and personalized treatment to drug discovery and clinical trial research, artificial intelligence (AI) and machine learning (ML) are making big splashes in the pharmaceutical and healthcare spaces. But these technologies are also being implemented with great success in less flashy, yet still valuable, ways behind the scenes … to optimize people’s experiences, help provide the information they need when they need it, and streamline the marketing process on the whole.

To compete in today’s data-rich, real-time-intelligence environment, ML learning and AI must be integrated into your marketing business.

Intouch VP of innovation Abid Rahman worked in collaboration with Jan van den Burg, VP of commercial strategy at Veeva, to break down what these technologies are and how to integrate data analysis, predictive modeling and automation into your business to improve customer experiences.

You can read the entire article on PharmaExec.com