//A Day in the Life of Relationship Marketing Strategist Mark Stephan
January 15, 2016

A Day in the Life of Relationship Marketing Strategist Mark Stephan

By Penelope Larson | Category: Intouch Culture |

What field did you work in before you joined Intouch? How long have you been in marketing?
I’ve been in marketing for five years. I started as an account manager for a local kids and family marketing agency. My main focus was digital initiatives — bridging the gap between traditional and digital marketing.

How would you describe your job to a stranger who isn’t in the marketing/advertising field?
I develop personalized, data-driven marketing programs designed to facilitate long-term relationships between clients, patients and healthcare providers.

What are your typical responsibilities and challenges — what’s your average day like?
The average day can be quite busy because we often wear many different hats for our clients. Responsibilities range from optimizing and tweaking in-market programs to working with other teams to plan broad, multichannel program solutions.

How often do you interact with clients and in what capacity?
I interact with clients often. Most interactions take place over web sharing or conference calls, but during planning or quarterly reporting, there is plenty of client face-time.

What type of a personality or disposition do you think is best suited for your job?
A client-first attitude is key, but it’s also important to understand that sometimes saying “no” is in their best interest. A lot of strategy is knowing what not to do. Being confident in my ability to solve problems and provide solutions is a must.

How often do you interact with other teams and in what capacity?
I interact with other subject matter experts every day. We work together on integrated reporting and cross-channel solutions to meet client needs. One of the best things about this position is that I get to pick the brains of some very smart people.

What do you find most rewarding about your position?
The most rewarding part about my job is building relationships with clients. Having a client hear me, understand me and thank me for my input is what it’s all about.

Is working in pharma marketing different than you expected when you started here?
Pharma is most definitely different than I initially thought. Even coming from a highly regulated marketing niche, I wasn’t expecting the regulation enforced by the FDA or regulation specific to the brand. I think this makes the position more challenging, but that much sweeter when I’m able to be a part of the solution.

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