Look just about anywhere, and you’ll see a headline about how connected we’re all becoming — one estimate predicts that by 2020, there will be 25 BILLION connected devices in the market. That’s five times as many as were predicted to be in the market by the end of this year. The digital revolution is in full swing, and pharma marketers need to meet it head-on.
One way to stay battle-ready is with mindful data collection and analysis. As consumers increase their use of digital media to seek information and connect with the world, opportunities to collect data and use it to fine-tune messages across multiple touchpoints also expand. Data gives pharma marketers insight into what’s relevant to consumers and empowers us to deliver personalized, engaging messages by creating moments that matter.
“There’s all sorts of information that we can use,” says Intouch Solutions’ Joe Abella, group planning director. “And we need to put that to good use … it’s about creating the right experience. There’s a need to be very relevant, to be very targeted.”
Learn More at the DHC Academy
The Digital Health Coalition recently launched DHC Academy, an educational program designed to encourage the innovative use of digital health marketing to improve patient health outcomes. We believe data-driven marketing is a key opportunity to do just that. A new video we produced for DHC Academy features seven Intouch thought leaders who weigh in on why pharma marketers can’t afford to opt out of the data-driven marketing game. Check out the video!