Social Media Blogs

07|24|17

How Targeted is Facebook Targeting?

EXECUTIVE SUMMARY How targeted is Facebook targeting, especially in comparison with other forms of advertising? On Facebook, filters allow you to target by interests, demographics and geography, which helps you reach the right audience. Google AdWords, on the other hand, may trigger ads based on user preferences, but Google doesn’t “know” people in the same […]

05|24|17

SERMO Drug Ratings: A New Window Into HCP Sentiment About Brands

EXECUTIVE SUMMARY In recent months, Intouch Solutions has worked closely with SERMO in preparation for the launch of Drug Ratings, the only peer-to-peer drug-review system provided exclusively for verified licensed physicians. We’re excited to be able to bring forward opportunities that can benefit the physician and pharma social community through access to data and complementary […]

03|21|17

Why Pharma Should Jump on Board with Twitter Customer Service

EXECUTIVE SUMMARY We’ve been saying for years that social media is an optimal channel for providing customer service to patients and HCPs alike. These days, consumers largely expect a social presence, no matter the industry. Pharma companies often talk about the concepts of “beyond the pill,” “customer-centric,” and, more recently, “customer experience.” Twitter just made […]

12|01|16

How to Include ISI on Branded Facebook Posts

EXECUTIVE SUMMARYFacebook sparked some buzz at the recent Digital Pharma East conference by sharing a case study on the first scrolling important safety information (ISI) in a Facebook post. Bayer BETASERON® and Facebook leveraged an existing format to create a video ad that featured the product name and indication in the text copy, with full […]

11|22|16

Facebook Updates Metrics Reporting After Finding More Miscalculations

EXECUTIVE SUMMARYOn November 16, Facebook announced three big updates to its advertising measurement and reporting offerings. This comes in response to finding four calculation errors on existing metrics which raised questions about data reliability. Facebook put new processes in place to give marketers more clarity and transparency about how metrics are calculated. This POV will […]

09|15|16

Instagram Business Profiles: How Pharma Can Benefit

EXECUTIVE SUMMARYIn August, Instagram finished its rollout of new tools that allow marketers to create a business profile and enable easier engagement with users. This free offering allows businesses to feature a “Contact” button to connect with customers, boost high-performing posts through advertising, and gain valuable insights from analytics tools. Marketers using Instagram finally have […]

08|04|16

8 Ways to Optimize YouTube Videos for Organic Search

EXECUTIVE SUMMARY Given the multiplatform world we now live in, viewers are not tuning in to TV as much, but their love of video has not decreased. They’ve simply started turning to their mobile devices. A report from Google earlier this year noted that six out of 10 people prefer watching online video platforms to […]

07|20|16

What Marketers Need to Know About Facebook’s Latest News Feed Algorithm Update

EXECUTIVE SUMMARYIn late June, Facebook updated its News Feed algorithm to emphasize posts from users’ friends and family. This move will inherently result in less emphasis being placed on content from publishers and brand pages, including photos, videos and links. Marketers with Facebook pages will likely see a small decline in organic page reach. As […]

05|25|16

Chatbots Are About to Transform Facebook

EXECUTIVE SUMMARY We live in a world where instant gratification has become the norm, where marketers must cater around-the-clock to people’s content consumption and brand interaction habits across multiple channels and devices. As messaging apps become the fastest-growing and most-used apps, marketers need to evolve with the way users are choosing to interact, exploring new […]

04|11|16

Open Graph Tags: The Hidden Code That Enables Compliant Social Sharing for Pharma

EXECUTIVE SUMMARY When many people think of metadata, their first thought is of organic metadata — the code that gets inserted into the header of a website, invisible to typical users, to enhance search results. However, metadata (data about data) is a term used to describe a variety of content. One type of metadata is […]

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