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Tag, You’re It! 2 ‘Musts’ & 7 ‘Shoulds’ for Hashtagging

Social Media

October 3, 2018

Tag, You’re It! 2 ‘Musts’ & 7 ‘Shoulds’ for Hashtagging

Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.

Facebook News Feed Favors Meaningful Connections

Social Media

January 18, 2018

Facebook News Feed Favors Meaningful Connections

On January 11th, Mark Zuckerberg announced some major changes to the way they will build Facebook. Moving forward, the focus will shift from helping users find relevant content to helping users have more "meaningful social interactions”. The change will affect various elements of the platform's user experience and products, starting with the News Feed.

Social Trends Pharma Marketers Should Know for 2018

Social Media

January 10, 2018

Social Trends Pharma Marketers Should Know for 2018

2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, we’re here to review the most important social platform updates and highlight how they will shape social trends in the coming year. Several of the

Facebook Ad Policy Updates

Social Media

January 4, 2018

Facebook Ad Policy Updates

Download the POV Executive Summary Facebook announced in September that it had discovered more than 3,000 ads, run between 2015 and 2017, that had amplified racial and social divisions. Now, the social giant is delivering those ads to congressional investigators and explaining more about the steps it’s taking to strengthen its

Expanded Character Limit Means More Twitter Options for Pharma

Social Media

December 14, 2017

Expanded Character Limit Means More Twitter Options for Pharma

In early November, we published a POV written by Intouch Solutions social media manager, Andrew Grojean, about Twitter’s expanded character limit. Med Ad News reached out to Grojean and asked for a more in-depth version of the article, and he was pleased to provide it. What can you expect

Understanding Dark Social: Seeing in the Dark

Social Media

November 16, 2017

Understanding Dark Social: Seeing in the Dark

“Dark social” sounds sinister and high-tech. Stealthy. Maybe even malevolent. What is this scary, villainous online activity? Calm down. Dark social is not evil. You’ve probably done it yourself just today. But it IS hiding the source of most of your traffic. Maybe as much as 75 percent. What is

Twitter’s New Character Limit Means More Freedom for Pharma Marketers

Social Media

November 8, 2017

Twitter’s New Character Limit Means More Freedom for Pharma Marketers

Download the POV Executive Summary After years of tests and speculation about new character limits on Twitter, the platform has formally announced that the famous (or infamous) 140-character limit is no more. Now, tweets can include up to 280 characters, doubling the amount of content that can fit in each tweet.

Is It Time for Pharma to Look at Snapchat and Tumblr?

Creative, Social Media

September 27, 2017

Is It Time for Pharma to Look at Snapchat and Tumblr?

When you consider your social tactic mix, should you be looking at Snapchat and Tumblr? The answer may surprise you. As Medical Marketing & Media (MM&M) noted recently, “It may have taken longer than it did elsewhere, but pharma has finally achieved some not-insignificant degree of comfort and confidence

Facebook Ads: Boldly Go Beyond the Static Image

Social Media

August 16, 2017

Facebook Ads: Boldly Go Beyond the Static Image

Download the POV EXECUTIVE SUMMARY Social media advertising increases brand visibility, improves brand loyalty and is cost effective when compared with traditional methods of advertising. With Facebook ads for example, there are advanced targeting capabilities that allow marketers to reach 1.79 billion users. There are a variety of Facebook

Is Your Brand Affected by Facebook Custom Link Changes?

Social Media

August 8, 2017

Is Your Brand Affected by Facebook Custom Link Changes?

Download the POV EXECUTIVE SUMMARY In an effort to combat the misinformation and “fake news” prevalent on Facebook, the platform has updated the way users share links. Brands are now limited in their ability to create custom link previews for their posts and custom share buttons for their websites.

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