Last year, Intouch had the pleasure of working with GSK/TESARO (now GSK) to create a powerful message for Ovarian Cancer Awareness Month, which is observed each September. To make #OvaryAct -- the socially driven, month-long campaign -- the most impactful it could be Intouch and GSK/TESARO worked with GIPHY to
Team work makes the dream work -- that's what they say, right? But what does it take to make a dream team? Trust, open communication, and the opportunity to fail without fear, say Intouch's Kim Middleton and GSK's Stefanie Nacar.
As the situation with the coronavirus (COVID-19) continues to evolve, Intouch is proactively monitoring its impact on our clients’ businesses. With that in mind, Intouch Media’s social team has been working hard to create a Twitter presence completely dedicated to COVID-19, @IntouchCovid19.
Intouch's work for GSK/Tesaro was among those named PM360's 2020 Greatest Creators. Learn more about their award-winning campaign to bring awareness about ovarian cancer.
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.
Far too often, pharma brands still hope that they can post social content organically and sufficiently reach and engage their target audiences. Missing out on the potential of paid social is a significant mistake.
As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!
Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.
On January 11th, Mark Zuckerberg announced some major changes to the way they will build Facebook. Moving forward, the focus will shift from helping users find relevant content to helping users have more "meaningful social interactions”. The change will affect various elements of the platform's user experience and products, starting with the News Feed.
