Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.
Far too often, pharma brands still hope that they can post social content organically and sufficiently reach and engage their target audiences. Missing out on the potential of paid social is a significant mistake.
As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!
Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.
On January 11th, Mark Zuckerberg announced some major changes to the way they will build Facebook. Moving forward, the focus will shift from helping users find relevant content to helping users have more "meaningful social interactions”. The change will affect various elements of the platform's user experience and products, starting with the News Feed.
2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, we’re here to review the most important social platform updates and highlight how they will shape social trends in the coming year. Several of the
Download the POV Executive Summary Facebook announced in September that it had discovered more than 3,000 ads, run between 2015 and 2017, that had amplified racial and social divisions. Now, the social giant is delivering those ads to congressional investigators and explaining more about the steps it’s taking to strengthen its
In early November, we published a POV written by Intouch Solutions social media manager, Andrew Grojean, about Twitter’s expanded character limit. Med Ad News reached out to Grojean and asked for a more in-depth version of the article, and he was pleased to provide it. What can you expect
“Dark social” sounds sinister and high-tech. Stealthy. Maybe even malevolent. What is this scary, villainous online activity? Calm down. Dark social is not evil. You’ve probably done it yourself just today. But it IS hiding the source of most of your traffic. Maybe as much as 75 percent. What is
After years of tests and speculation about new character limits on Twitter, the platform has formally announced that the famous (or infamous) 140-character limit is no more. Now, tweets can include up to 280 characters, doubling the amount of content that can fit in each tweet. This POV will highlight some of the benefits and considerations for pharma marketers and include recommendations for leveraging Twitter with more opportunities for messaging moving forward.
