Search Blogs

12|17|19

Why Your Brand Needs a Backlink Strategy, Stat

Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.

10|14|19

Google Removes Average Position Metric: Now What?

Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions 1-4 appeared on the first […]

04|30|19

Microsoft & Verizon Partner for Bigger Piece of Search Pie

Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.

02|07|19

Pharma Marketers: Have You Found Your Voice (Search)?

Think voice search is ‘just a fad’? Think again. The continued rise of voice search is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial intelligence (AI) driving them. In short, […]

10|04|17

Is Apple Trying to Kill Your Ads?

EXECUTIVE SUMMARY As part of the latest version of their popular Safari browser, Apple recently launched some new features that are causing some uproar in the AdTech world. This news hasn’t quite made the rounds in the pharma marketing space yet; this POV discusses Safari’s features and the implications for the AdTech space. The new […]

07|20|17

Questions About .Health Domains? We Have Answers

What is a top-level domain? A top-level domain (TLD) is the part of the domain name located to the right of the dot (” . “). The most common TLDs are .com, .net, and .org. Some others are .biz, .info, and .ws. What is the .health TLD? Because it can be challenging to identify credible […]

07|05|17

Google Hates Your Interstitials

EXECUTIVE SUMMARY Anyone involved in creating pharmaceutical websites is familiar with the industry’s penchant for using interstitial pop-up windows to help mitigate risk. Frequently appearing when website visitors move from one site to another, interstitials can serve as an interlude to alert the visitor that they will be seeing a different type of content on […]

11|10|16

Getting the Most Out of Voice Search

As use of voice search continues to grow, we marketers must evaluate how our audiences’ interactions and expectations are changing and optimize our websites for the best user search experience.

07|12|16

Google’s Expanded Text Ads Mean Expanded Opportunity for Paid Search Advertisers

EXECUTIVE SUMMARY Google recently announced it will be rolling out expanded text ads (ETAs) later this year. This is the first major change to Google’s search text ad template in 15 years. Expanded text ads are paid search ads that will provide nearly 50% more space for ad copy, as well as a more prominent […]

06|29|16

Google Expands Health Information Features with Mobile Symptom Cards

EXECUTIVE SUMMARY In an effort to make a massive amount of online health information easy to navigate, Google recently announced a new symptom card feature for its application and mobile search. This new feature is designed to provide high-level symptom information for general symptom search queries, such as “headache” or “knee pain.” The new symptom […]