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September 19, 2017

Google Tests Ad Copy Suggestions: Is Pharma at Risk?

Google recently announced that it will be testing a new AdWords functionality that creates and “suggests” new ad-copy variations. It's the next phase of Google making it easier for a business to run a more holistic paid search campaign entirely through the AdWords platform. This new feature, designed to

April 24, 2017

The SE-Oh So Familiar Lifecycle of a Google Algorithm Update

Google updates its algorithm, or the way it displays search results, around 500 times per year. For those keeping track at home, that’s more than once a day! The majority of these updates doesn’t fall on the SEO industry’s radar, let alone receive national attention. Even fewer are confirmed

September 13, 2016

In Case You Missed It (ICYMI): Google News Recap for Pharma Marketers

Part of our job at Intouch is staying up to date on what’s happening in the tech world and understanding how new developments affect the work we do for our clients. We also think it’s important to keep you informed. So, in that spirit, our ICYMI series is back with

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