Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.
Think voice search is ‘just a fad’? Think again. The continued rise of voice search is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial
Okay Google, tell me how voice search is going to affect my brand. Alexa, can you explain your analytics? Hey Siri, add yourself to my brand plan. Whether voice search is conducted using a smartphone, a smart speaker in a home or car, or via another method, its growing ubiquity
Download the POV EXECUTIVE SUMMARY As part of the latest version of their popular Safari browser, Apple recently launched some new features that are causing some uproar in the AdTech world. This news hasn’t quite made the rounds in the pharma marketing space yet; this POV discusses Safari’s features and
Google recently announced that it will be testing a new AdWords functionality that creates and “suggests” new ad-copy variations. It's the next phase of Google making it easier for a business to run a more holistic paid search campaign entirely through the AdWords platform. This new feature, designed to
Our clients continue to put money and energy into channels that many of us now try hard to avoid, which means marketers must take a different approach to connecting with their target audiences. Nathan Stewart, director, content strategy and inbound marketing at Intouch, recently spoke with MM&M about the
What is a top-level domain? A top-level domain (TLD) is the part of the domain name located to the right of the dot (" . "). The most common TLDs are .com, .net, and .org. Some others are .biz, .info, and .ws. What is the .health TLD? Because it can
Download the POV EXECUTIVE SUMMARY Anyone involved in creating pharmaceutical websites is familiar with the industry’s penchant for using interstitial pop-up windows to help mitigate risk. Frequently appearing when website visitors move from one site to another, interstitials can serve as an interlude to alert the visitor that they
