June 10, 2020
Google Doubles Down on UX With Latest Algorithm Announcement
Is your brand ready for Google's algorithm update that measures user experience? Read on to learn more.
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May 4, 2020
What Web Search Can Teach Pharma During the Pandemic
How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.
January 30, 2020
Google’s Latest Search Results Blur Paid & Organic Lines
How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.
December 17, 2019
Why Your Brand Needs a Backlink Strategy, Stat
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
October 14, 2019
Google Removes Average Position Metric: Now What?
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
April 30, 2019
Microsoft & Verizon Partner for Bigger Piece of Search Pie
Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.
February 7, 2019
Pharma Marketers: Have You Found Your Voice (Search)?
Think voice search is ‘just a fad’? Think again. The continued rise of voice search is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial
March 7, 2018
Voice Search: What It Changes – and Makes Possible
Okay Google, tell me how voice search is going to affect my brand. Alexa, can you explain your analytics? Hey Siri, add yourself to my brand plan. Whether voice search is conducted using a smartphone, a smart speaker in a home or car, or via another method, its growing ubiquity
October 4, 2017
Is Apple Trying to Kill Your Ads?
Download the POV EXECUTIVE SUMMARY As part of the latest version of their popular Safari browser, Apple recently launched some new features that are causing some uproar in the AdTech world. This news hasn’t quite made the rounds in the pharma marketing space yet; this POV discusses Safari’s features and
September 19, 2017
Google Tests Ad Copy Suggestions: Is Pharma at Risk?
Google recently announced that it will be testing a new AdWords functionality that creates and “suggests” new ad-copy variations. It's the next phase of Google making it easier for a business to run a more holistic paid search campaign entirely through the AdWords platform. This new feature, designed to