Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.
To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.
Is your brand ready for Google's algorithm update that measures user experience? Read on to learn more.
How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.
How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.
Think voice search is ‘just a fad’? Think again. The continued rise of voice search is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial
Okay Google, tell me how voice search is going to affect my brand. Alexa, can you explain your analytics? Hey Siri, add yourself to my brand plan. Whether voice search is conducted using a smartphone, a smart speaker in a home or car, or via another method, its growing ubiquity