Okay Google, tell me how voice search is going to affect my brand. Alexa, can you explain your analytics? Hey Siri, add yourself to my brand plan. Whether voice search is conducted using a smartphone, a smart speaker in a home or car, or via another method, its growing ubiquity
Apple recently launched some new features that are causing some uproar in the AdTech world. This news hasn’t quite made the rounds in the pharma marketing space yet; this POV discusses Safari’s features and the implications for the AdTech space.
Google recently announced that it will be testing a new AdWords functionality that creates and “suggests” new ad-copy variations. It's the next phase of Google making it easier for a business to run a more holistic paid search campaign entirely through the AdWords platform. This new feature, designed to
Our clients continue to put money and energy into channels that many of us now try hard to avoid, which means marketers must take a different approach to connecting with their target audiences. Nathan Stewart, director, content strategy and inbound marketing at Intouch, recently spoke with MM&M about the
Because it can be challenging to identify credible health information online, ".health" domains seek to provide a recognizable address that makes it easier for users to find reliable, relevant information. What does this mean for pharma?
Google penalizes mobile websites that use interstitials. This POV discusses what led Google to update its algorithm, how those updates impact pharmaceutical websites, and what can be done to avoid the penalty.
Google updates its algorithm, or the way it displays search results, around 500 times per year. For those keeping track at home, that’s more than once a day! The majority of these updates doesn’t fall on the SEO industry’s radar, let alone receive national attention. Even fewer are confirmed
Intouch employs a lot of very smart, very driven people. Some of us are also up for a little friendly competition. Of course, it makes sense that competitive people would staff our search engine optimization (SEO) team. After all, the point of competing is to rise to the top, and
Download the POV EXECUTIVE SUMMARY Voice search is everywhere — in our smartphones, on our computers, in our vehicles and in our homes, in products like Amazon Echo and Apple Home. As use of voice search continues to grow, we marketers must evaluate how our audiences’ interactions and expectations
Part of our job at Intouch is staying up to date on what’s happening in the tech world and understanding how new developments affect the work we do for our clients. We also think it’s important to keep you informed. So, in that spirit, our ICYMI series is back with
