Modern Marketing Blogs

03|13|17

Omnichannel: It’s Time for Pharma to Get on Board

In recent years, no-call lists have grown, sales forces have halved, and HCPs have sought information through medical journals, digital content providers and peers of their choosing. They access information directly, using the channels and devices they prefer, whenever they want. Market research from Manhattan Research and Kantar Media consistently shows HCPs prefer information from […]

02|09|16

The Next-Gen DSA: Customized, Simplified, Relevant

EXECUTIVE SUMMARYIntouch Solutions was at the forefront when iPads first hit the field and reps delivered their first digital sales aids in 2010. Since then, we have accumulated reams of quantitative data and gathered feedback from hundreds of reps and physicians on the use of digital sales aids in pharma detailing. Although the iPad is no […]

06|30|15

The Case For Dynamic CRM Registration Forms

OVERVIEW The design of a customer relationship management (CRM) registration form can have significant impact on program enrollment numbers. Actionable data must be captured, but the customer (whether HCP or consumer) can be unwilling to provide it. The volume of questions, the possibility of receiving spam, or the chance that personal information will not be […]

01|15|15

Dodging the Pitfalls of Images in Email Marketing

DODGING THE PITFALLS OF IMAGES IN EMAIL MARKETING:  ENSURING SUCCESS WITH AN “IMAGES-OFF” APPROACH EXECUTIVE SUMMARY It’s no secret that, these days, it’s image-driven content that often provides the most appeal in our short-attention-span, visually driven, mobile-friendly world. Intouch Solutions has been tracking this evolving trend of the rise of the visual Web for some time because […]