The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.
As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its
For nearly a decade, Intouch has been on the ground at SXSW, collecting insights and keeping pace with leaders in global innovation to bring back the newest thinking in marketing, branding, and connecting with audiences. If you can't make it, stay tuned: we'll give you the rundown once the conference gets underway!
In our increasingly digital world, we’re always receiving information in constantly changing ways. Our relationships to brands are stateless, not mediated by predictable, prescribed channels. So what’s a marketer to do on constantly shifting sands?
This week, survey company Nielsen published its 2018 Nielsen Video 360 report, a survey of 2,000 American consumers conducted in April. These data represent viewing movies and television shows just about any way you can think of: on discs, online, downloaded, etc. Nielsen describes “video” for their purposes as “film
When’s the last time you passed a pop-up shop? Probably quite recently. This decade, temporary outposts have gone from an indie phenomenon to a mainstream marketing tactic. Retail pop-ups now earn $50 to $80 billion a year for everyone from tiny startups to major brands. And healthcare pop-ups are nothing
Transparency has become a fundamental expectation for business, especially in an industry as inherently personal as healthcare. What is a company doing, how, and why? From drug pricing, to personal data, to trial outcomes, the public is increasingly vocal about demanding answers to tough questions. And with social media, both
We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is.
At the beginning of 2018, in our view of the top trends that would shape the world of pharma in the year ahead, we noted that “technology is replacing much of pharma marketing – except empathy.” Halfway through the year, we believe this more fervently than ever. Mental health needs
“The irony of marketing in 2018," says Intouch executive vice president Boris Kushkuley in a recent Med Ad News article, "is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital channels, human brains remain stubbornly analog.” So what’s a 21st century marketer to