//Modern Marketing
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July 17, 2018

The Healthcare AI Landscape: Top Players and What It Takes to Get in the Game

We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is.

May 31, 2018

15 Questions to Ask – and 5 NOT to Ask – to Beat Adversity in Pharma Marketing (and Life!)

In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next

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