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April 18, 2018

Adobe Summit 2018 Recap: It’s All About Customer Experience

This past March, a team from Intouch took a trip to Las Vegas, Nevada (along with 12,000 other people) and found ourselves wrapped in the excitement of the 2018 Adobe Summit. Throughout the four-day event, we attended keynotes and presentations designed to wow the digital marketing masses surrounding its

January 23, 2018

What Really Is People-Based Marketing Anyway?

People-based marketing? Wait, isn’t all marketing based on the concept of … you know, people? The term does make you think. Traditional marketing was aimed at target audiences. It reduced humans to a fact or two and classified groups based on that information. “Hey, women, have this ad about women’s shoes.”

March 13, 2017

Omnichannel: It’s Time for Pharma to Get on Board

In recent years, no-call lists have grown, sales forces have halved, and HCPs have sought information through medical journals, digital content providers and peers of their choosing. They access information directly, using the channels and devices they prefer, whenever they want. Market research from Manhattan Research and Kantar Media

December 29, 2016

The (Not So) Secret Sauce: How Marketers Can Thrive, Not Just Survive – Part 3

Well, this is it. We’ve reached the end of 2016, and it’s been quite a year. But before we celebrate a clean slate and welcome in 2017, let’s look back one more time at the principles that have helped Intouch become what it is today. Here’s Part 3 in our

December 2, 2016

The (Not So) Secret Sauce: How Marketers Can Thrive, Not Just Survive – Part 2

As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,

November 14, 2016

Marketing for Our Modern World: Market Access Made Easy

Technology has evolved to make connecting easier and more automated, and we’re now capable of developing and maintaining vast multichannel campaigns that reach consumers at the right time on the channels they frequent. Yet, according to Peter Weissberg, Intouch’s market access group director, pharma marketers still struggle to make the

November 4, 2016

The (Not So) Secret Sauce: How Marketers Can Thrive, Not Just Survive

Over the past decade, Intouch has grown from a small digital healthcare marketing agency into a major player that can go toe to toe with anyone else in the industry. As 2016 winds down, it’s worth looking back at the principles that have helped us become what we are

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