Healthcare Marketing Blogs
04|15|24
The New Authenticity: SXSW 2024 Insights, Part 2
At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. It’s fascinating, isn’t it? The idea of being genuine, real, and true — qualities so deeply sought after in everything we do, yet so complex and rich when we pause to unpack them.
04|04|24
Teva’s AUSTEDO XR Campaign Featured in MM+M
MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week! Read the blog to learn more about the campaign.
04|03|24
A Conversation About Modular Content and the Relationship with MLR
In partnership with the Digital Health Coalition Group, we moderated a recent panel of industry experts as they shared their insights about modular content and the relationship with MLR.
03|19|24
Can Marketing Save Women’s Healthcare?
Women's healthcare marketing has challenged the status quo for women in a way that history has rarely seen. Learn more in our blog.
03|15|24
The Power of Co-Creation in Cultivating Authenticity
In a recent article published by Med Ad News and PharmaLive.com, Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.
03|13|24
SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1
In this blog, Hattie Stearns, Senior Director of Experience DesignOps, delves into several key trends and insights from Day 1 of the conference, including the importance of building authentic immersive experiences that enable human connection, how the best brands create communities, and why the greatest risk a brand can take is being ordinary.
12|13|23
First and Third-Party Cookies – Privacy Implications on Paid Media
In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. In this POV, we outline how valuable data from first-party and third-party cookies […]
12|01|23
Cannes Lions, Ad Forum Spotlight The Chrysalis Initiative & EVERSANA INTOUCH in New Webinar, Article
Our award-winning campaign for The Chrysalis Initiative is showcased in a new article on Ad Forum, and in an upcoming webinar from Cannes Lions, where it won gold this year.
11|20|23
What We’re Watching for 2024 – Top Trends in Market Access
Learn the top trends in market access to watch for in 2024 and how they'll impact your brand's strategy and success in the dynamic pharma landscape.
11|16|23
Reaching New Global ‘Frontiers’ In Life Sciences
EVERSANA and Healthware colleagues reached new global 'Frontiers' together as they co-hosted the 2023 Frontiers Health conference in Rome, Italy. Learn more about the event in this recent blog.