/Healthcare Marketing
All Articles
June 15, 2018

Communicating Beyond the Label: FDA Guidance Finalized

Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for ...

May 15, 2018

Industry Insiders Skeptical on Trump’s Call for DTC Pricing Disclosures

On Friday, May 11, 2018, President Trump announced his administration’s “blueprint”-- titled American Patients First -- to lower prescription drug prices. The 44-page document identified four areas of focus needed to reform the current system: increase competition improve government negotiation tools create incentives for lower list prices decrease out-of-pocket costs ...

March 12, 2018

SXSW 2018: Lead, Follow, or Get Out of the Way: New Partnerships Abound in Health

Some of the most exciting things at SXSW 2018 aren’t the technology (though that’s amazing – SVP Joe Doyle found the Interactive Innovation Awards especially noteworthy), or even the celebrities (Account Manager Jacob Tepper was surprised by Elon Musk in one session, and Associate Creative Director Allie Golden ran smack into Timothee Chalamet) ...

Load More Posts