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November 19, 2019

How Predictive Modeling Can Demystify Spillover and Drive Market Access Advantage

In the world of pharma, spillover refers to instances in which healthcare providers (HCPs) alter their prescribing behavior in response to -- sometimes inaccurate -- perceptions of restricted access, or perhaps in response to patient complaints about co-pay burden or drug pricing. Learn about what's needed to predict spillover and avoid the problems that come with it.

September 30, 2019

Multicultural Marketing: What Pharma Needs to Know, Part II

We recently sat down with three Intouch experts – Chastity Spencer, Associate Media Director; Antonio Rivera, Associate Director, Inclusion & Diversity; and Chanel Hemphill, Senior Marketing Strategists – to get their thoughts on what brands need to know about the importance of developing marketing messages that speak to all kinds

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