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April 6, 2018

Blending Old and New, SXSW 2018 Finds Power With the People

Download the Recap South by Southwest (SXSW) 2018 has come and gone, but there are still timely takeaways from the sessions Intouch team members attended last month. The concept of decentralization rose above all to become the encompassing ideology emerging from SXSW 2018. The overall idea – the increasing

March 12, 2018

SXSW 2018: Lead, Follow, or Get Out of the Way: New Partnerships Abound in Health

Some of the most exciting things at SXSW 2018 aren’t the technology (though that’s amazing – SVP Joe Doyle found the Interactive Innovation Awards especially noteworthy), or even the celebrities (Account Manager Jacob Tepper was surprised by Elon Musk in one session, and Associate Creative Director Allie Golden ran smack into Timothee Chalamet)

February 20, 2018

Benevolence: The Key to Successful 21st Century Marketing

Surgically selective. That pretty much describes how in-control we can be about the information and entertainment we consume these days. We want what we want, when we want it. And most of the time, at least in terms of digital satisfaction, we can get it. "People don’t want their experiences

February 15, 2018

Programmatic Media: A Win-Win Proposition for Pharma

Download the POV Executive Summary Programmatic media buying is on the rise across all industries — even in pharmaceutical marketing, which has been slower to adopt this type of buying. In this POV, we discuss what programmatic is, one way it’s now easier to understand, the benefits it can

February 6, 2018

Behavioral Economics: A Marketer’s Best Friend

It’s not always clear what drives human behavior, particularly when it comes to health and lifestyle choices. We know smoking is bad for our health, yet many of us do it anyway. We know staying up all night binge-watching a favorite show means we’ll feel exhausted at work the next

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