The presidential election is around the corner, and several key issues are in play, regardless of who wins. From drug pricing to DTC to disparities in healthcare and more, we drill down to what matters for pharma.
Marketing that accurately reflects the population matters more than ever. Reaching out appropriately to untapped audiences offers brands enormous potential to make a difference. In this POV, senior RM strategist Chanel Hemphill discusses best practices for marketing to the Black community.