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January 8, 2018

The Data Will See You Now: Welcome to the Future of Healthcare

From how we manage our own health, to the job of a physician, to the managed care industry, the surfeit of data has changed everything. And pharmaceutical marketing is no exception. In this POV, we investigate these seismic shifts driven by the omnipresence of data, the macro and micro trends that pharma marketers need to know, and how to apply the knowledge to stay ahead.

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