Technology Blogs

01|02|15

How Gmail’s Inbox App Will Impact Email Engagement

GMAIL LAUNCHES INBOX, PRESENTING NEW CHALLENGES IN EVALUATING EMAIL DESIGN, RESPONSE RATES EXECUTIVE SUMMARY Google Gmail recently shifted its focus to mobile with the launch of Inbox — Gmail’s newest email app. Ongoing changes to Gmail design, delivery algorithms and now a mobile-first app design continue to pose challenges to email marketers looking to maximize […]