Strategy Blogs

12|11|19

3 Reasons Why Governing Your Content Is Essential

Modern content marketing is effective, costing 62% less than traditional marketing, and drives approximately three times as many leads. But how do you avoid repetitive efforts, ensure expired or outdated materials are retired from the public eye & create cohesive cross-channel communications? Learn more here.

10|22|19

Four Steps to Omnichannel Success

In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a lifetime -- it has never been so critical to move from a multichannel to an omnichannel marketing strategy.

05|29|19

The Secret Lives of Intouch Planners

Planners. What are we, anyway? Often, our roles get summed up pretty briefly. We’re the strategists. Or, we’re the researchers. Or the ones creating the customer journeys. And while that’s true, what we do is a lot more than that. I love that planning is made up of so many interesting roles. Here are some […]

05|21|19

Sensitive Disease State Media Targeting

With the advancement of programmatic media in the pharmaceutical space, many types of targeting are available that can identify and serve pharma ads to the right audiences, both in direct-to-consumer (DTC) and healthcare provider (HCP) advertising. When putting together a media plan for a specific brand, it is important to consider the disease state sensitivity associated with the brand before aligning on targeting tactics.

05|07|19

Attribution: The Key to Understanding and Motivating Audiences

What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned about your brand, and been […]

03|19|19

The Trifecta Stalking Patients, HCPs … and All of Us: Isolation, Loneliness, Distrust

Each year, Intouch heads to South by Southwest to talk to experts, share insights, and get inspired by the most creative minds in the world. On the ground, we debrief, connect the dots, and distill our findings to the themes and actions that will mean the most to our teams and clients. Here’s the second […]

11|29|16

What Pharma Needs to Know to Connect With Millennials

EXECUTIVE SUMMARYThe Millennial generation is now the largest generation in the United States, and it’s changing the face of healthcare. Physicians are no longer considered the sole fountains of knowledge, and tech-savvy young adults are taking the lead when it comes to personal health and well-being, researching alternative solutions to the traditional model and using […]

09|28|15

ICD-10 Is Here – How Pharma Can Help Ease the Pain

OVERVIEWTwo years after it was slated for implementation in the United States, the tenth revision of the World Health Organization’s International Statistical Classification of Diseases and Related Health Problems (ICD-10) is finally here. The codes are used to diagnose and categorize diseases, signs and symptoms, abnormal findings, complaints, social circumstances, and external causes of injuries […]

09|09|15

Five Reasons Proving the Power of Listicles

It’s no secret that list-based articles, or listicles, have repeatedly proven to be successful content pieces on websites and social media. Traditional journalists have openly discouraged the use of this format, but even they cannot deny the positive results. Why does this form work so well? We take a look at the five main reasons below. 1. […]

01|19|15

How Email and Social Marketing Are Like Chocolate and Peanut Butter

GOOD ALL ON THEIR OWN, BUT BETTER TOGETHER EXECUTIVE SUMMARYMarketers have long understood the utility of email marketing and social media marketing independently, but integrating the two channels maximizes the reach and effectiveness of both. One could say, in fact, that the two are better together — like peanut butter and chocolate. The benefits of […]