Strategy Blogs

02|23|21

The Now and the Next: Advice for Pharma Marketers in the New Normal

No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch's strategic planning guru, has the key takeaways.

02|04|21

Brand & Market Access Leaders, Your Time Is Now

New administration, new approach to healthcare: the old playbook isn't enough anymore. Is your pharma brand ready to optimize patient, caregiver, and HCP experiences in this evolving landscape?

12|03|20

Are Pharma’s TV Ad Strategies Out of Date?

TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.

10|06|20

Pharma Chatbots: Designing the Human Side of the Experience (Pt. Two)

In part two of this series on creating successful chatbot interactions, we talk about how to elevate your customers’ experience even further, with personalized dialog, entertainment at the right time, and the utmost attention to details.

10|01|20

Pharma Chatbots: Designing the Human Side of the Experience (Pt. One)

Robots are no longer the stuff of science fiction, and as more brands adopt conversational AI, some key considerations can enhance the chatbot user experience. In part one of this two-part series, we’ll talk about chatbots, human users, and live agents, and offer several tips for success.

09|24|20

How Pharma Can Use Anthropology to Help New Patients

More and more, the principles of anthropology are being used in business -- but how can the study of human cultures help pharma marketers connect with patients and make sure they're getting the treatments they need? Read on to find out.

08|26|20

Strategic and Tactical Considerations for 2021 Planning During COVID-19

Many brand teams follow the same planning process year after year, but during the pandemic, the parameters have shifted dramatically. How can marketers plan for the future when there are so many unknowns? Read on to find out.

04|27|20

Impact of COVID-19 on Brand Planning

COVID-19 is accelerating and amplifying healthcare trends, plus creating entirely new ones. In this Intouch POV, we provide strategic and tactical thought-starters for pharma marketers to effectively plan for 2021.

03|16|20

Coronavirus (COVID-19) and Its Effect on Pharmaceutical Marketing and Sales

Due to COVID-19 and its impact on people and health systems, pharmaceutical marketers will be seeking new ways to engage with their customers. This POV will address those challenges and also elaborate on the opportunities pharma marketers have to help their healthcare customers, as well as patients, and build relationships with both audiences for the future, once this health crisis has passed.

01|28|20

Co-Promotion Got You Down? These 3 Tips Can Help

When two companies share the responsibility for promoting a drug, there’s always the potential for tension. Visions may not align, priorities may compete, or personalities might not mesh, but by preparing for the alliance with the following tips in mind, you can help smooth the process.