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May 26, 2015

If It Ain’t Broke … Fix It? Why Pharma Needs to Start Thinking Differently

James Chase, editor-at-large at industry magazine Medical Marketing & Media, recently said, “Pharma is not in the business of fixing things that ain’t broke.” He was talking about the industry’s need to change from broadcast messaging to individualized, patient-specific promotions and communications. He said, “It takes a seismic shift to

May 4, 2015

Building a Brand in the Digital Age

In March 2015, Intouchers descended upon the SXSW Interactive Festival, an annual curation of cutting-edge technologies and digital creativity. Their mission? To absorb, interact, scrutinize, analyze, discuss and debate the most important takeaways from the event … and then share those back. They left SXSW inspired by actionable, practical ideas

March 6, 2015

Healthcare is Changing Right Under Our Feet: Key Takeaways from ePharma

Sean Hartigan, Intouch’s senior director of multichannel marketing, attended IIR’s 2015 ePharma Summit conference last week in New York. Below are his key takeaways from two days of sessions and many lively peer discussions. Of all its common threads I saw at ePharma 2015, it was this new reality that crystallized: healthcare and

February 9, 2015

Winning the Next War

I recently had the privilege of being published in Pharmaceutical Executive. My article examines how pharma can catch up to the modern marketing model requirements by tackling obstacles I like to call the next war. Pharmaceutical marketing organizations, like many armies, are usually better equipped to fight the last war

February 5, 2015

Make 2015 the Year of Your Digital Transformation

It can be hard to connect the dots between digital adoption and business performance. That’s why this report from Capgemini Consulting and the MIT Center for Digital Business, called “The Digital Advantage: How Digital Leaders Outperform Their Peers in Every Industry,” may be useful. It is two years old, but it does

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