All Articles
March 15, 2016

How to Wow HCPs

The number of healthcare providers who own smartphones and tablets has more than doubled in the past five years, which means reps can’t wow them with the device alone. HCPs want more, and we must be ready to give it to them. Take a look at our breakdown below to learn

February 22, 2016

Explosion in Social Sharing is an Opportunity for Pharma

On social media, we “comment,” we “like,” we “heart” — but now, more than ever, we share. Recent data (from Shareablee, published in AdWeek’s Social Times) show that, in the United States in the first three quarters of 2015, there was a 50% increase in engagement actions on social media,

February 9, 2016

From Salesperson to Concierge: The Evolution of the Pharmaceutical Representative

These days, the pharmaceutical representative’s role is less about being a sales representative and more about being a customer-service representative. Pharma reps are increasingly tasked with finding ways to anticipate and meet the needs of healthcare professionals (HCPs), providing them value far beyond samples and the branded office supplies of

January 28, 2016

Why and How You’ll See More of Healthcare as a Service

Why pay to possess a good or service you only need occasionally? Why not simply ensure that you have the best, the moment you need it? Today, the simplicity and utility means the as-needed model exists everywhere — including healthcare. Convenience on Call: The New Normal Consumers expect immediate responses

May 26, 2015

If It Ain’t Broke … Fix It? Why Pharma Needs to Start Thinking Differently

James Chase, editor-at-large at industry magazine Medical Marketing & Media, recently said, “Pharma is not in the business of fixing things that ain’t broke.” He was talking about the industry’s need to change from broadcast messaging to individualized, patient-specific promotions and communications. He said, “It takes a seismic shift to

May 4, 2015

Building a Brand in the Digital Age

In March 2015, Intouchers descended upon the SXSW Interactive Festival, an annual curation of cutting-edge technologies and digital creativity. Their mission? To absorb, interact, scrutinize, analyze, discuss and debate the most important takeaways from the event … and then share those back. They left SXSW inspired by actionable, practical ideas

Load More Posts