With the advancement of programmatic media in the pharmaceutical space, many types of targeting are available that can identify and serve pharma ads to the right audiences, both in direct-to-consumer (DTC) and healthcare provider (HCP) advertising. When putting together a media plan for a specific brand, it is important to consider the disease state sensitivity associated with the brand before aligning on targeting tactics.
What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned
Each year, Intouch heads to South by Southwest to talk to experts, share insights, and get inspired by the most creative minds in the world. On the ground, we debrief, connect the dots, and distill our findings to the themes and actions that will mean the most to our teams
The life cycle of a prescription drug is a well-known path. It will be studied, submitted, approved, and launched (if warranted, of course). And then, one day, its patent will expire. Brands have options when faced with the inevitable reality of their life cycle and the loss of exclusivity on
To really work with insight, you need more than data, and you need more than a lucky idea.
Too often, Americans think of “global” as a term that means “everybody except us.” Too often, we forget that global means “all of us.” It’s understandable – but it’s a liability. Because, after all, people are people the world round. Physicians the world round have the same drive to
Quick, what comes to mind when you hear “Millennial”? It’s probably not very complimentary – maybe a dismissive caricature about how youth today are entitled, unrealistic, addicted to technology, or otherwise spoiled? Well, we’re here to update some of your biases, help you see the bigger picture, and give
The individual physician is losing autonomy. And the hospital system is increasingly calling the shots. One in four U.S. physician practices are now hospital-owned, and the majority of those hospitals are now part of a hospital system. Increasingly, hospital systems, not HCPs, are the ones making decisions about prescriptions, pharma
Well, this is it. We’ve reached the end of 2016, and it’s been quite a year. But before we celebrate a clean slate and welcome in 2017, let’s look back one more time at the principles that have helped Intouch become what it is today. Here’s Part 3 in our
As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,