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May 10, 2017

Doctors Aren’t Making the Decisions Anymore: How to Address Hospital Systems

The individual physician is losing autonomy. And the hospital system is increasingly calling the shots. One in four U.S. physician practices are now hospital-owned, and the majority of those hospitals are now part of a hospital system. Increasingly, hospital systems, not HCPs, are the ones making decisions about prescriptions, pharma

December 2, 2016

The (Not So) Secret Sauce: How Marketers Can Thrive, Not Just Survive – Part 2

As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,

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