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December 2, 2016

The (Not So) Secret Sauce: How Marketers Can Thrive, Not Just Survive – Part 2

As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,

March 15, 2016

How to Wow HCPs

The number of healthcare providers who own smartphones and tablets has more than doubled in the past five years, which means reps can’t wow them with the device alone. HCPs want more, and we must be ready to give it to them. Take a look at our breakdown below to learn

February 22, 2016

Explosion in Social Sharing is an Opportunity for Pharma

On social media, we “comment,” we “like,” we “heart” — but now, more than ever, we share. Recent data (from Shareablee, published in AdWeek’s Social Times) show that, in the United States in the first three quarters of 2015, there was a 50% increase in engagement actions on social media,

February 9, 2016

From Salesperson to Concierge: The Evolution of the Pharmaceutical Representative

These days, the pharmaceutical representative’s role is less about being a sales representative and more about being a customer-service representative. Pharma reps are increasingly tasked with finding ways to anticipate and meet the needs of healthcare professionals (HCPs), providing them value far beyond samples and the branded office supplies of

January 28, 2016

Why and How You’ll See More of Healthcare as a Service

Why pay to possess a good or service you only need occasionally? Why not simply ensure that you have the best, the moment you need it? Today, the simplicity and utility means the as-needed model exists everywhere — including healthcare. Convenience on Call: The New Normal Consumers expect immediate responses

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