The life cycle of a prescription drug is a well-known path. It will be studied, submitted, approved, and launched (if warranted, of course.) And then, one day, its patent will expire. Brands have options when faced with the inevitable reality of their life cycle and the loss of exclusivity on
To really work with insight, you need more than data, and you need more than a lucky idea.
Too often, Americans think of “global” as a term that means “everybody except us.” Too often, we forget that global means “all of us.” It’s understandable – but it’s a liability. Because, after all, people are people the world round. Physicians the world round have the same drive to
Quick, what comes to mind when you hear “Millennial”? It’s probably not very complimentary – maybe a dismissive caricature about how youth today are entitled, unrealistic, addicted to technology, or otherwise spoiled? Well, we’re here to update some of your biases, help you see the bigger picture, and give
The individual physician is losing autonomy. And the hospital system is increasingly calling the shots. One in four U.S. physician practices are now hospital-owned, and the majority of those hospitals are now part of a hospital system. Increasingly, hospital systems, not HCPs, are the ones making decisions about prescriptions, pharma
Well, this is it. We’ve reached the end of 2016, and it’s been quite a year. But before we celebrate a clean slate and welcome in 2017, let’s look back one more time at the principles that have helped Intouch become what it is today. Here’s Part 3 in our
As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,
Download the POV EXECUTIVE SUMMARY The Millennial generation is now the largest generation in the United States, and it’s changing the face of healthcare. Physicians are no longer considered the sole fountains of knowledge, and tech-savvy young adults are taking the lead when it comes to personal health and
The other day I found myself helplessly engrossed in an article about brain surgery. A woman had a massive, non-cancerous tumor that needed to be removed. If this situation occurred just a few decades ago, the doctors would have had no choice but to drill through her skull to
News of Twitter’s character count changes have been greatly exaggerated. For the past several months, reports of imminent Twitter updates have circulated, including rumors of increasing the character count from 140 characters to 10,000; changes only to the way Twitter counts links and images; and/or no changes at all to
