The life cycle of a prescription drug is a well-known path. It will be studied, submitted, approved, and launched (if warranted, of course.) And then, one day, its patent will expire. Brands have options when faced with the inevitable reality of their life cycle and the loss of exclusivity on
To really work with insight, you need more than data, and you need more than a lucky idea.
Too often, Americans think of “global” as a term that means “everybody except us.” Too often, we forget that global means “all of us.” It’s understandable – but it’s a liability. Because, after all, people are people the world round. Physicians the world round have the same drive to
Quick, what comes to mind when you hear “Millennial”? It’s probably not very complimentary – maybe a dismissive caricature about how youth today are entitled, unrealistic, addicted to technology, or otherwise spoiled? Well, we’re here to update some of your biases, help you see the bigger picture, and give
