PM360's December innovation issue is out, and Intouch's field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers -- and how to pivot when it doesn't.
Amazon Pharmacy’s debut is worrying many, but its long-terms effect on pharma marketing remains uncertain. Read on to learn more about Amazon’s “master plan,” and whether your brand needs to consider a defensive strategy.
TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.
In part two of this series on creating successful chatbot interactions, we talk about how to elevate your customers’ experience even further, with personalized dialog, entertainment at the right time, and the utmost attention to details.
Robots are no longer the stuff of science fiction, and as more brands adopt conversational AI, some key considerations can enhance the chatbot user experience. In part one of this two-part series, we’ll talk about chatbots, human users, and live agents, and offer several tips for success.
More and more, the principles of anthropology are being used in business -- but how can the study of human cultures help pharma marketers connect with patients and make sure they're getting the treatments they need? Read on to find out.
Many brand teams follow the same planning process year after year, but during the pandemic, the parameters have shifted dramatically. How can marketers plan for the future when there are so many unknowns? Read on to find out.
COVID-19 is accelerating and amplifying healthcare trends, plus creating entirely new ones. In this Intouch POV, we provide strategic and tactical thought-starters for pharma marketers to effectively plan for 2021.
Due to COVID-19 and its impact on people and health systems, pharmaceutical marketers will be seeking new ways to engage with their customers. This POV will address those challenges and also elaborate on the opportunities pharma marketers have to help their healthcare customers, as well as patients, and build relationships with both audiences for the future, once this health crisis has passed.
When two companies share the responsibility for promoting a drug, there’s always the potential for tension. Visions may not align, priorities may compete, or personalities might not mesh, but by preparing for the alliance with the following tips in mind, you can help smooth the process.