Social Media Blogs
04|04|16
SERMO Offers New Social Capabilities for Pharma Marketers
BACKGROUNDAs every sales rep and pharma marketer knows, reaching physicians beyond the sales call is no easy feat. Given their busy schedules, it can even be difficult for physicians to get together with peers to discuss concerns, share information, seek advice, or learn about the latest clinical trials or treatments on the market. Yet we […]
03|30|16
Facebook Introduces Flexible, Creative Canvas Ad Format
EXECUTIVE SUMMARY Facebook is at it again, giving advertisers a more creative way to switch up the typical ad format and entice users to learn more about their brand through an interactive, full-screen mobile ad format. In late February, Facebook introduced Canvas ads to all advertisers to provide users with better mobile experiences and offer them a […]
03|08|16
Facebook Reactions: What the Redesigned Like Button Means for Marketers
EXECUTIVE SUMMARY Facebook is now giving users a new way to express themselves. Last month, Facebook launched “Reactions,” five new emojis with a range of emotions that accompany the Like button. Reactions is a response to user demand for a “dislike” button, since there was no native way to express negative sentiment or empathy on […]
02|15|16
Facebook Private Messaging for Pages: What It Means for Pharma
If there’s one thing that’s constant about Facebook, it’s change. Never a social platform to coast on existing functionality, Facebook frequently tweaks its News Feed algorithm, settings and ad options. Another recent update — private messaging for Pages — allows business Pages to communicate privately with visitors. Some of our clients have asked how this […]
02|04|16
Beyond 140: How Twitter’s 10K-Character Limit Could Change the Game for Pharma
ADDENDUM On Friday, March 18, 2016, Twitter CEO Jack Dorsey stated that character limits for tweets will remain at 140, but Twitter will continue to refine the platform over time. We’ll be keeping our eye on future developments and how those might affect pharma marketers. EXECUTIVE SUMMARY For the past several years, Twitter has been […]
01|26|16
Social Platform Changes: A Barometer for What’s to Come
EXECUTIVE SUMMARY As we begin a new year, it’s common for marketers to reflect and ask, “What’s next for my brand?” and “What can I expect this year?” Social media platforms such as Twitter, Facebook and Instagram made a number of important changes last year, most of which were intended to improve the user experience. […]
09|29|15
Instagram Opens Up Advertising to All Businesses
EXECUTIVE SUMMARY Last week, Instagram announced that advertising will be available for all businesses starting on September 30. Instagram has been offering advertising for the past year and a half, but it has only been available to larger advertising partners as a beta to test the new ad features before it becomes publicly available. Instagram claims that […]
08|25|15
Facebook Users Gain Control With Updated News Feed Options
EXECUTIVE SUMMARY Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. See First is the most prominent new feature, enabling users to choose which people and Pages they want to see most often. Facebook then […]
08|18|15
How Pharma Can Leverage Social Video Platforms to Build Their Brands
According to CISCO, video will account for 69% of all consumer Internet traffic by 2017. Many marketers have embraced this growing trend and incorporated social media platforms with video functionality into big-picture marketing strategies. While these audiences typically skew younger and there are limitations due to FDA regulations, there is also potential for pharma marketers […]
07|20|15
Facebook’s New Lead Ads: A Pain-Free Way to Boost Social Sign-Up
EXECUTIVE SUMMARY Facebook is currently testing the use of new mobile News Feed ads, called “lead ads,” that will simplify form completion. The new two-tap process will streamline registration by allowing users to stay in the Facebook app and auto-filling fields with contact information users have already shared with Facebook. Despite some concerns about privacy, […]