Social Media Blogs

04|06|20

Intouch + GSK = An Award-Winning Partnership

Team work makes the dream work -- that's what they say, right? But what does it take to make a dream team? Trust, open communication, and the opportunity to fail without fear, say Intouch's Kim Middleton and GSK's Stefanie Nacar.

03|24|20

Get Realtime Twitter Updates on the Impact of COVID-19 for Pharma Marketers

As the situation with the coronavirus (COVID-19) continues to evolve, Intouch is proactively monitoring its impact on our clients’ businesses. With that in mind, Intouch Media’s social team has been working hard to create a Twitter presence completely dedicated to COVID-19, @IntouchCovid19.

01|14|20

“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?

The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?

06|19|19

Facebook’s Clear History Tool: Should Pharma Marketers Be Concerned?

Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.

04|24|19

Who’s Afraid of Paid Social?

Far too often, pharma brands still hope that they can post social content organically and sufficiently reach and engage their target audiences. Missing out on the potential of paid social is a significant mistake.

01|09|19

4 More Ways Behavior on Social Media is Changing in 2019

As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!

01|04|18

Facebook Ad Policy Updates

Executive SummaryFacebook announced in September that it had discovered more than 3,000 ads, run between 2015 and 2017, that had amplified racial and social divisions. Now, the social giant is delivering those ads to congressional investigators and explaining more about the steps it’s taking to strengthen its ad policies and enforcement. In October, Facebook CEO Mark Zuckerberg spoke about […]

11|08|17

​Twitter’s New Character Limit Means More Freedom for Pharma Marketers

After years of tests and speculation about new character limits on Twitter, the platform has formally announced that the famous (or infamous) 140-character limit is no more. Now, tweets can include up to 280 characters, doubling the amount of content that can fit in each tweet. This POV will highlight some of the benefits and considerations for pharma marketers and include recommendations for leveraging Twitter with more opportunities for messaging moving forward.

08|16|17

Facebook Ads: Boldly Go Beyond the Static Image

EXECUTIVE SUMMARY Social media advertising increases brand visibility, improves brand loyalty and is cost effective when compared with traditional methods of advertising. With Facebook ads for example, there are advanced targeting capabilities that allow marketers to reach 1.79 billion users. There are a variety of Facebook ad types that expand beyond just a static image. […]

08|08|17

Is Your Brand Affected by Facebook Custom Link Changes?

EXECUTIVE SUMMARY In an effort to combat the misinformation and “fake news” prevalent on Facebook, the platform has updated the way users share links. Brands are now limited in their ability to create custom link previews for their posts and custom share buttons for their websites. Due to the nature of pharma marketing, many brands […]